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How Social Media Reshapes
The Hunt for Talent
U-Mass Family Business ForumNov. 2, 2012, Holyoke MA
George Anders
Talent Sourcing: 1970 and Today
1970 1997 2006 2009 2012
Social NetworksYour Web SiteInternet Job BoardsReferralsAgencies & RecruitersPrint AdsPaper Applications
Sources: Rees & Shultz (U of Chicago); BoozAllen; CareerXRoads
The Online Boom Affects Us in 3 Ways
• We can consider VASTLY more candidates• Zuckerberg’s Law: We can tap into a much
wider network of contacts, referrals and useful (?) acquaintances.
• We can enjoy a surprisingly detailed look at the work portfolios of many, many people that haven’t even applied for jobs.
1. The Numbers Game Does Doing More = Doing Better?
Paper Credentials Character Traits for Success
There’s Huge Value in ‘Soft Skills’
Resilience
Desire to Learn
Judgment
Self-Reliance
Curiosity/ Acumen
Compati- bility
Efficiency
Yet Overload Makes Us Fixate on …Education
Transcripts
Paper Credentials
Prior employers
Resume claims
Interview Poise
Blessing or Curse? So Many Candidates
219 1
Source: Jobs2Web Inc.
Applying to Harvard … and Starbucks
6.2% acceptance
0.9%acceptance
Source: The Wall Street Journal.
CriticalSkills
72%
Source: Towers/Watson Talent Survey 2012
Yet We Still Struggle to Find …
Hi-Po Employees
60%
Top Performers
59%
2. Better Networking?
Can We Take What’s Great About Referrals and Make That Digital?
• ‘I Will Vouch for Her’ • ‘He Gets Our Values• ‘We Talked About What
The Job Really Involves’• ‘We All Want to Get
This One Right’
Voila! Here Is Your Social Graph (Create yours at: inmaps.linkedinlabs.com)
You!
Big Data Might Make Us Wiser Networkers
3. Cutting to the Chase
Instant Access to Specialists’ Work
Let’s Go Looking for Graphic Designers
Facebook’s Ingenious Shortcut
70,000 puzzle solutions/year
Top 1% earn an interview
118 solvers win jobs
How Public Portfolios Pay Off
For Employers• You Can Look Anywhere for
Talent at the Right Price
• You Can Identify Stars Who Aren’t Hunting for Jobs
• You Can See Relevant Work Right Away; It’s Efficient
• It’s Easy, at Last, to Notice ‘Talent That Whispers’
For Talent• You Can Live Anywhere and
Attract Global Clients
• Your Work Markets Itself; You Lose Less Time Hunting
• You’re More Likely to Match Jobs in Synch With You
• Your Credibility Builds Fast; Less Time Paying Dues
Takeaway messages
• Social Media Is Least Valuable When It Jams More Names Into Clogged Pipelines
• Social Tools Look Better When They Help Us Use Existing Contacts More Efficiently
• Seeing Candidates’ Portfolios Is Enticing • We Will Always Need Face-to-Face Contact,
At Both the Earliest and Final Stages
Follow Ups? Of Course!
Twitter: @GeorgeAndersFacebook: TheRareFind
Slides will be on SlideShare
Email: [email protected]