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Do you have that clarity of mind to be at UNILEVER?
Are you? – An Aspiring Graduate
– With excep3onal Management and Social networking Skills – Looking for a pla=orm to prove yourself
Then
as we Bring you…
Objec@ve
DEVELOP Local talent by providing students with business oriented experien3al learning
GIVE Students a chance to ‘experience’ brand management as a career op3on
EXPOSURE For students to a real‐life project with varying market reali3es
OPPORTUNITY Of a head‐start in their possible careers @ Unilever
6 weeks to prove your talent
NUST
Compe@@on
LSE
BAHRIA
IBA
LUMS
SZABIST
CBM
Campaign Objec@ve Brief
Lipton has Theanine which helps clear the mind. Create a campaign to establish this benefit and engage with the TA
Crea@ve idea
Sip Lipton tea and Clear Your Mind!
Consumer take home
When I Sip Lipton Tea It helps me clear my mind and do my tasks beUer…
What is ‘CLEAR YOUR MIND’?
Put your Crea@vity to CHALLENGE!!
The CLEAR MIND Challenge
Crea3vity requires sheer clarity of mind and absolute freedom of Thought…
Following Lipton’s theme, create a Facebook page around the Brand philosophy ‘CLEAR YOUR MIND’, Manage and Promote it!!
• Registra@on – 5 members per team (Males:Females 3:2 Or 2:3 ) – Nominate 1 team lead
• Facebook fan page Idea around “Sip Lipton Tea and Clear your Mind” • Engagement Strategy
– Online ac3vi3es • Wall posts • Photos • Videos • FB Adver3sing
– Offline promo3on plan (Within Campus)
• Set up Kiosks • Brochures , Poster displays within the campus • Mini carnivals
Pu]ng your CREATIVITY to Challenge!! For Registra3ons Log on to facebook.com/LiptonPakistan
Short lis@ng
Based on your:
‐ Concept ‐ Strategy
‐ Execu3on Plan ‐ Feasibility
We will be short lis3ng Two teams from Your University
Concept
Strategy
Execu3on Plan Feasibility
The Task at Hand
Given 3 weeks and a 30,000 PKR budget each. Shortlisted teams will be execu3ng their idea: – Crea3ng and Managing the FB page
– Gathering fan base – Shoo3ng a crea3ve/wi`y Viral Ad around the submi`ed concept
– Viral ad promo3ons – On campus promo3ons for your page
Campus Winners
• 1 Winning team from each University… • 7 Teams, 7 Leaders…
To Win the Lipton Talent Hunt the Leaders are to ba`le it out in the final challenge at the Unilever HO on behalf of their teams.
The winning team gets to visit Unilever‐Sri Lanka on a 3 Day Induc3on trip.
The Final winning team members earn a spot in the Unilever MT program’s Assessment Centre
AND…
The winning team gets to visit Unilever‐Sri Lanka on a 3 Day Induc3on trip.
….. Best contribu3ng members from remaining
6 Teams will also Earn a Spot in the Unilever MT program’s Assessment Centre
Ac@vity Roadmap
TIMELINES
Registra@ons 11 Oct – 17 Oct
Short lis@ng 18 Oct– 24 Oct
Execu@on 25 Oct‐ 14 Nov
Campus Finale 15 Nov – 19 Nov
LTH Finale 25 Nov‐ 30 Nov
For Further queries contact us at:
For Registra3ons log on to:
facebook.com/LiptonPakistan
