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Designers are critical to the success of tech startups. The problem is that designers aren't typically aware of this. With the help of FounderDating, ExtremeStartups and OCAD University, we tried to bring the message of tech entrepreneurship to a group of students and alumni of OCAD in Toronto. The event was titled "The Value of Designers to Tech Startups". This slide deck was the opening act that covered the role of designers in startups and how designers can look to start their own companies. A follow-up discussion panel with three talented designers in various roles at companies in Toronto and Silicon Valley spoke about entrepreneurship and the value of design in technology. Speakers / Organizers: Eli Aleyner (Director of Strategic Alliances - Xtreme Labs) Mani Fazeli (Co-founder - Betterez) Panel: Andy Chiang (Lead User Experience - Polar Mobile) Alexander Mimran (Founder - Minbox, Founder - Penzu) Dawson Whitfield (UX/UI Designer - Weebly) Additional Guests: Kalu Kalu (Co-founder - MyShoebox) Matt O'Leary (Ex CEO - Shopcaster) Lorena Scott (Founder - Mommies First) Special Thanks: Sunil Sharma (Managing Director - Extreme Startups) Gabe Sawhney (OCAD University) Asma Khanani Caporaletti (OCAD University) Coverage of the event: http://www.torontostandard.com/technology/the-value-of-designers-in-tech-startups
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HOW TO START A STARTUP:DESIGNER EDITION
ELI ALEYNER - @EALEYNERMANI FAZELI - @MCFAZELI
SPONSORS
ABOUT US
DIRECTOR, STRATEGIC ALLIANCES @ XTREME LABS
PRIOR LIFE: AMAZON.COM,MICROSOFT
CO-FOUNDER@ BETTEREZ
HELPED START: CONTEXTLOGIC,MANAWA NETWORKS
VALUE OF DESIGN
BUSINESS + TECH = STARTUP?
YESTER YEAR
http://www.flickr.com/photos/jurvetson/5109451656/
THE WORLD HAS CHANGED
DESIGN != UI
http://www.jonathoncolman.org/my-content/uploads/stairways.jpg
Common mistake in industry Product market fit
Design schools teach lean & agile
WHY DESIGN?
High consumer expectationDesign as a core competency
Re-imagining technology
http://www.flickr.com/photos/werkunz/4397246022/sizes/l/in/photostream/
FOUNDER PATHWAYS
Raw talentOffspring of successful startups
Consultant converts
http://www.flickr.com/photos/jenny-pics/3110911974/
STARTING VS. JOINING
Do vs. learnEquity vs. salary
Risk / reward tolerance
http://www.incrowdnow.com/wp-content/uploads/2013/01/bigstock-Entering-Startup-3600494.jpg
INCEPTION
Prototype > PlanDoing > Talking
"Fake it ‘til you make it”
http://www.flickr.com/photos/tkiy/4460857417/
EARLY STAGE
Bring the vision to marketHave profound impactMaximize your upside
http://www.flickr.com/photos/tfangel/4494611999/
HOCKEY STICK
Bring the vision to the massesExpand the product offering
Grow your skills rapidly
http://www.flickr.com/photos/nedrai/4333409761/
HOW DESIGNERSSHOULD START COMPANIES
SEEK A CO-FOUNDER
Complimentary skillsEmotional & mental partner
Increase odds of success by 40%
http://www.flickr.com/photos/nwardez/3834852526/
FOUNDERDATING
NO IDEA NECESSARY
HIGH QUALITY
REACH
50% ENGINEERS
000100011100001000100101000
100
PREMIERE ONLINE NETWORK FOR
ENTREPRENEURSTO CONNECT & F IND COFOUNDERS
EXPLORE IDEAS
Identify trending problemsLook to past experiences
Go beyond aesthetics
http://www.flickr.com/photos/valentine_mariner/3696433493/
BUILD SOMETHING
Start a side projectAttend hackathons
Learn to code (even a bit)
http://www.flickr.com/photos/nasamarshall/4310973329/
LAUNCH
Get in front of usersMeasure religiously
Simplify
http://www.flickr.com/photos/sdasmarchives/6996753124/
CHOICES…
THANK YOU!QUESTIONS?
REFERENCES[1] WWW.DESIGNSTAFF.ORG/ARTICLES/DOES-YOUR-STARTUP-NEED-A-DESIGN-CO-FOUNDER-2012-01-12.HTML[2] FUNDERSANDFOUNDERS.COM/STARTUP-DIRTY-LAUNDRY-CONFLICTS-THAT-KILL-PARTNERSHIPS/
@FounderDating , @ealeyner, @mcfazeli
http://www.facebook.com/FounderDating
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