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An introduction to Personal Branding in a new media world by BRANDIAM.
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Personal Branding.
2013
What Is A Personal Brand?
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A Brand results from a set of associations and perceptions in peoples minds, based on the content they come across that relates to you.
skills
trustimages
persona
lity
reputation
message
s
experienc
e
identitythoughts
In today’s digital world, these associations may be intentional or out of your control.
It is your responsibility to improve, manage, and market your Personal Brand.
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You.You are a Brand. You are in charge of your Brand. There is no single path to success. And there is no one right way to create
the Brand called You. Except this: Start today.
Tom Peters
What Does A Personal Brand Do For Me?
A Personal Brand facilitates active engagement with your target audience.
A Personal Brand allows you to be part of the conversation, the content and
the community.
Paul Gilbert, Head of Social Media, BRANDIAM
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Effective branding makes people come to you.
- Conveys your unique value
- Differentiates you from the crowd
- Builds credibility and trust
- Increases your influence and reach
B R A N D I AMA ‘Live’ Personal Brand:
Where Do I Start?
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Building and managing your Personal Brand can be all-consuming. Just like anything else worthwhile, you need a plan.
1. Define Your Personal Brand
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- What are my core values? What do I stand for?
- What are my unique strengths? What makes me truly awesome?
- What types of relationships do I want to have? Who do I want to talk to?
- What do I want to be known for? What sort of actions do I take?
- What are my personal goals? What do I call success?
Questions To Define Your Personal Brand
2. Define Your Audience
- Where does my audience hang out online?
- What platforms are being used to reach them?
- Which channels work well together?
- What types of conversations occur on each channel?
- What is the most popular type of content on each channel?
Questions To Define Your Audience
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3. Create A Plan
A Brand Plan helps you define your audience, set out your goals and schedule your content.
A Personal Brand needs:
- Clear Brand Messaging
- Consistent Behaviour
- Constant Interaction
remember
Choose Your Channels
To get the most from social media, you need to
understand how each platform works and what each channel
is used for.
- Websites, Blogs & Forums
- Traditional Media
- Social Media Platforms
- Share Sites & Services
- Peer-To-Peer
- Video Content
- Images
A Personal Brand Requires:
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Building a powerful Personal Brand takes time, dedication and lots of quality content.
Engage Your Audience
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Once you’ve created valuable content, you’re ready to engage your audience.
Creating a connection with people is important for all brands.
Brands can embody attributes which consumers feel drawn to.
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When engagement is effective, good ideas are shared and rewarded.
- Use content scheduling and activity calendars
- Consistently create value with high quality content
- Produce videos, images and articles that relate to your audience
- Help others help you by reaching out and being supportive
- Build relationships with influential thought leaders
- Be nice, professional and most importantly be You
6 Tips To Engage Your Audience
TrackYourActivity
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Tracking your Personal Brand and measuring your results helps optimise your work and improve your reach.
- Brand Name
- Industry And Peers
- Favourite Topics
- Competitors
- Growth
Key Metrics
brand name
growth
competitorsindustry
Wash And RepeatB R A N D I AM
Just like you, your Personal Brand is constantly evolving.So should your approach to engaging your audience.
Key Take-Aways
1. Define Your Brand
2. Define Your Audience
3. Update Your Profiles
4. Plan Your Content
5. Know Your Channels
6. Build Your Audience
7. Convert Your Conversations
8. Track Your Activity
