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Social Media as a Job Search ToolMichele Martin, The Bamboo Project Inc.
@michelemmartin
I’m Michele
Our Agenda
Today’s Hiring Environment—Some Context
Key Points About Social Media
How Job Seekers Should Use Social Media
Google Tools for Organizing the Job Search
The Hiring Environment
*This does not reflectthose who have dropped out of the labor force altogether.
Promoting from Within
When there’s an opening, 42% of jobs are filled internally.
Less Pressure to Hire
Rise of Temp/Contract Workers
30-40% of workers are in “perma-temp” or freelance/contract work.
20% of job growth has been in temp workers
Multiple Hiring Sources
45% of external hires come from referrals and applications receivedthrough the company website.
Rapidly Evolving Requirements
Too Many Applicants
Recruitment Management Software
Implications for Job Seekers
Fewer jobs with more competition for those jobs
Changing nature of jobs—more “contingent” and PT workers, more rigorous and rapidly changing job requirements.
Greater difficulty getting noticed
Need to navigate confusing online systems and multiple social networks
Implications for Job Seekers with Disabilities
Focus on expanding social networks—who you know is critically important!
Communicate value as an employee, not as a person with a disability.
Self-advocacy
Staff focus on coaching people in goal-setting and implementing job search plan
Key Points About Social Media
No Magic Bullet
Complement, not Replacement
Not Just for “Professionals”
Need a Plan
Find Information
•Job leads
•Company info
•Industry/occupational info
Build/Maintain Connections
And make existing networks “visible.”
Communicate Value
A Job Search Plan, Optimized with Social Media
Basic Questions
What is my geographic radius?
Who, within that radius, hires people like me?
Which of these organizations would I want to work for?
Who do I know who is connected to those companies?
Who do I need to know who is connected to those companies?
How can I connect to the right people and to current AND future openings?
Job Search Goals
Focus efforts on target companies and getting to the people within those target companies that can help me get noticed.
Demonstrate to target companies and people that I’m the best fit for their organizational needs, culture and values.
Expand “weak ties” for job leads
Nurture “strong ties” for more help
Step-by-Step Job Search Plan
Identify target companies
Research target companies
Network into target companies and leverage/build relationships with key people
Look for both posted and unadvertised opportunities
Demonstrate value to target companies (not based on disability!)
Keep it all organized!
Identifying & Researching Companies
Why Research?
Who will hire you?
Where do you want to work?
Who’s in your network and how might they help?
Customized job search tools
Interview prep
Culture match
Tools/Tasks
Google Maps Identify potential companies in geographic area
LinkedIn Research/follow companies & find connections
Google Alerts—ongoing info about people, companies, “breaking news”
Google Maps Keyword Search
maps.google.com
LinkedIn Company Keyword Search
LinkedIn Company Profiles
Company Insights
http://www.google.com/alerts
Keywords
Names of companies
Names of key people in organization
Industries
Key skills/certifications
Industry trends
Other Options
Company Career websites
Twitter—Find/follow company and hiring managers
Facebook Fan Pages
Summary
Make a list of companies that will hire you and that are in geographic area.
Compile research on the company
Follow on LinkedIn/Use Google Alerts to keep expanding on information/research
Networking to Your New Job
Two Main Goals
Expand current network—the more people you know, the more opportunities you are aware of.
Nurture and build relationships in existing network—the closer your connection, the more likely they are to go out of their way to help.
LinkedIn Is Your Best Friend
Focused on professional, not personal
Shows how your network is connected into companies
Helps you identify people you want/need to connect to within companies
Contact management that helps you build professional relationships
1. Sign Up for an Account
2. Create Your Profile
Start Connecting
Connect through email contacts
Regularly review “People You May Know” on LinkedIn Home Page.
Review contacts of new connections—who might you connect with?
When you meet people in person, follow-up with a LinkedIn connection
Say “yes” more than “no.”
Building Your Network Join and participate in Groups—great way to get
to people for connections!
Be a good “neighbor”--update your status, share articles, make referrals, give advice.
Ask for introductions from your 1st level contacts to get to 2nd and 3rd level connections.
For 3rd level connections, join groups they belong to and interact via the group
Interact!
Update status with professional info/announcements
Review newsfeed and comment/respond to activity.
Share links to online resources that are useful to your network/profession.
Provide unsolicited recommendations for colleagues and others
LinkedIn Contacts Management
LinkedIn Home Page
LinkedIn Company Search
Working a Job Opening
Networking to a Specific Company
Search for Company
On Company Page “How You’re Connected”
Click “See All”
1st level connections are direct
2nd level—view “Shared Connections” then ask for an introduction from your 1st level connection to your target contact
Other Ideas
View the profile of your target connection for specific information to include in a “request to connect”
Look for Groups they belong to that you can join.
When selecting potential networking contacts, focus on relevant job title and/or number of connections.
Status updates Work you want Companies you want to connect
with
Fan Company Pages/Interact
Social Media and Personal Branding
Elements of the Brand
Personal Appearance
Competencies
Personality & Attitude
“Differentiators”
Personal Parameters
The “Big 4”
Can I Count On You?
Are You Qualified?
Will You Fit In?
Will You Stand Out?
How to Communicate Your Brand
Portfolio
Networking
Resumes/Cover Letters
Interviewing
Online
LinkedIn Profile
Complete the entire profile!
Upload a professional photo
Have a great headline and summary
Highlight accomplishments, not responsibilities
Set Profile to “Public”
Link to other online tools (Twitter, Slideshare, etc.)
LinkedIn Skills
LinkedIn Recommendations
Requesting a Recommendation
Select carefully
Send personalized request
Provide some guidance on what they should highlight for your job search
Try GIVING one first!
1. Clean up “digital dirt”
2. Project positive image
Facebook Posting
Remove all photos that are not “professional”
Untag yourself in photos that are unprofessional.
Review timeline and delete posts/comments that reflect poorly in job search
Review Fan Pages you’ve “liked” and “unlike” inappropriate pages
Review apps/games
Facebook Privacy
You have to choose privacy
If you need to go on “Lock Down” Settings at “Friends” or “Only Me” (through “custom” in settings
page) for posting Limit audiences for past posts Disable public search Disable searches by email address
Positive Strategies
Use status updates to connect, let people know about job search, comment on professional issues.
Revise profile to emphasize professional/ educational accomplishments
Share links/resources
Choose friends wisely
Join and get active in groups and on Fan Pages that are connected to your profession and/or to companies that interest you
Wiki Portfolio
Wikispaces.com
Can upload documents and images
Can embed PowerPoint, video
Use to share: Introductory video Work samples Certificates Recommendations
Finding Job Leads
Tips for Job Boards
Don’t spend a lot of time on boards—LEAST effective form of job search
Use boards for research
Search locally
Search specifically
Use “niche” boards where possible
Apply through company website
LinkedIn Jobs
Jobs in Groups
Finding Leads on Facebook
Company Fan Pages
Job Board Pages
Facebook Applications
Networking with friends
BEWARE—You’re mixing personal/professional on Facebook!
Twitjobsearch.com
Tweetmyjobs.com
#hashtags
Organizing the Job Search
Some Tools
Gmail
Google Drive
Google Calendar
Why Gmail?
“Preferred” account by employers
Gateway to other Google products
Labels for organizing
Filters to automatically route emails
Excellent search
Integrated with Video, Chat, Calendar and Tasks
Gmail Tasks
Shift + T automatically adds open email to task list
Google Drive
Upload or create Word, PPT, Excel documents, including forms.
Store online—accessible anytime, anywhere
Private or shared with others
Online editing, commenting
Commenting
Sharing
Editing
FORMS
Templates
Calendar
Find a Time
Note—Calendars must be shared.
Other Features
Share calendars with others
Invite people to add item to their calendars
Have reminders sent to cell phone
Set to automatically email daily agenda each morning
Embed calendars in other websites
Can enable attachments to events
Michelemmartin.com/wfd