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Handout designed for students at Humber College regarding job search tactic through Social Media - Created by Byung Oh, a career resource developer, the Career Centre at Humber College
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Humber College Career Centre • North: H107 • Lakeshore: H201 • 416.675.6622 ext.4966 • http://careers.humber.ca
Stop looking for a job – Start looking for a company o It’s not WHAT you know but WHO you know
o Social Recruiting is an emerging strategy and growing fast
o 88% of Canadian employers use SOCIAL NETWORK for recruiting (Source: LinkedIn Canada)
o Is your ONLINE PROFILE ready for Social Recruiting?
WHY LinkedIn & HOW to use it
Why LinkedIn is #1 Social Media for Job Connections o LinkedIn is CAREER-ORIENTED & has over 187 million users (6 m in Canada)
o 95% of employers who use Social Media for hiring choose LinkedIn (Source: Canadian Association of Career Educators and Employers)
o Google yourself, your LinkedIn profile is one of the top results (if you have one)
o LinkedIn GROUPS & COMPANIES are unique sections to find potential connections
o LinkedIn is a great RESEARCH tool to find your potential careers, employers, co-
workers, mentors, internships, and an insight into the companies
o If you found an opening at a contact’s company, reach out to see if your contact has
ADVICE on the best way to apply
o LinkedIn profiles are easily COMPARABLE and SEARCHABLE by recruiters
o LinkedIn profiles are ACCURATE because the profiles are seen by other colleagues
o RECOMMENDATION and INTRODUCTION features enhance your credibility & ability
to reach out potential connections
5 Golden Rules of STUDENT LinkedIn Profiles 1. Professional photo of student alone
2. Headline with area of study and/or career ambitions
e.g. “Business Management Student at Humber College”
e.g. “Multimedia Design Specialist”
3. Keyword-rich summary that includes type of positions student is seeking
4. Inclusion of volunteer activities, internships and extra curricular
5. Recommendation from professors and internships
Social Network for Career Success
Humber College Career Centre • North: H107 • Lakeshore: H201 • 416.675.6622 ext.4966 • http://careers.humber.ca
Make Friends and LIKE them
o Make your profile image more “ordinary”
o No NEGATIVE comments about your employers or co-workers
o Let people know what type of job you are looking for and with which companies
o Find companies where you’d like to work and them
Who do you follow? Follow someone – who can give you the right information o Being an active follower is a key: Gaining top-notch info, connecting to experts o Tweet like a Pro: Share useful links, your opinions on current issues in your area o Research companies & Find employees of the company to get ‘advice’
Social Resume for Social Recruiting
Social Media integrated resume makes your online profile shine • Add your LinkedIn profile address on your resume (beside your email) • Convert your plain resume into dynamic infographic (visualize.me) • If you have a personal blog and actively maintained it, link it on your resume • QR Code can be a nice touch on digital resume (qrstuff.com)
Social Media – DOs and DON’Ts
DOs DON’Ts Professional image Improper photos Regular update Badmouthing previous employers, co-workers Active contribution Bad grammar or communication skills Privacy setting Discriminatory comments Ask for advice, not a job itself Lying about qualifications (Source: CareerBuilder.ca)
Take control of your digital footprint and be a proactive digital citizen.
Follow us on Social Media: Facebook.com/careercentrehumber Twitter.com/humbercareer Linkedin.com/in/careercentrehumber
