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Using Twitter can be confusing, let along job searching on it. This presentation will walk you through what you need to do to get started and be successful leveraging Twitter in your job search.
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Using Twitter to
Job Search Laura Ledgerwood
Social Media Coordinator & Career Consultant
@UGACareerCenter @LedgerwoodL
www.ledgerwood.wordpress.com
HR Reality Check
HR You
You’ve got to stand out!!!
HR Reality Check
People will Google whether you like it or not…and social media pops up first!
Why should students use it to job search?
• Employers are using it
• Many have phone notifications
• GREAT way to create connections
• Networking is the #1 way people find jobs
Other people aren’t using it to job search
LinkedIn, Facebook & Twitter Posts
It’s the same concept, but how you post
on each site is different.
5 Steps in the Twitter Job Search
1. Create a professional bio
2. Identify industry leaders/ job leads
3. Searching for relevant information
4. Organize information
5. Maintain conversation
Create Your Twitter Profile
Education
Objective
Industry
Skills
Interests
Good and Bad Student Profiles
Sample Employer Profiles
Sample Employer Profiles
Web View Smart Phone View
Identifying Users
• Twellow
• Listorious
• Wefollow
• Google + company name
Finding Information on Twitter
Organizing Information on Twitter
• Create targeted
lists
• Follow someone
else’s lists
• “Favorite”
Tweets
• Consider who
you follow
Ways to Create Conversation
Reply @[username] tweet content – doesn’t show in followers’ feeds
Mention Words before @[username]! – shows in followers’ feeds and in the
person’s “@ Connect” page
Retweet- 2 types: RT & internal Retweet
Sample Communication
Google people in the organization and ask
questions
Retweet posts to get their
attention
Be the expert you wish to see
in the world
General Tips
Do Don’t
• Compliment
• Promote their content
• Share industry/expert
information
• Show some personality…in
moderation
• See who other people are
following
• Forget anyone can see your
mentions (how you respond to
others)
• Be overly negative
• Be a robot
• Ask for too much too quickly
• Start without a plan
Twitter Etiquette
• Follow any account as long as it isn’t private
• Don’t forget everyone can read your tweets
if they aren’t private
• “Retweet” if you found information from
someone else
• Don’t over tweet
Potential Pitfalls of Twitter
• Sharing too much information
Politics
Controversial posts
Religion
• Demonstrating poor communication skills
• Wasting time
• Not developing real connections
• Lack of consistency
Final Thoughts
• Be bold; don’t be afraid of rejection
• Set aside time each week for you to maintain
your networks
• Listening can be even more
valuable than participating
• You can really stand out by doing something
different
