Upload
mariana-woodland
View
223
Download
3
Tags:
Embed Size (px)
Citation preview
Hello! I’m Briana.
• 9 years in marketing• 6 years in social media
marketing• Passionate about
leveraging social media to forge relationships
2
Today’s Session• Goal: provide value for everyone.
Our participants have varying levels of Twitter experience
• Please pitch in if you have an idea, pointer or question!
• Please mute your phone• Please don’t put us on hold• Recording of this session & slides will
be on www.advancedresources.com after the event
6
Overview• Getting started with Twitter• Strategic following tactics• Content strategy• Interacting with Twitter community• Using Twitter as a job board• Tweeting don’ts for job seekers
7
Why Use Twitter• Showcase your personality, interests, and talents• Connect with people and companies you don’t already know• Convenience for the recruiter• Digest real-time content
9
Elevator Pitch Bio• What industry are you in?• What type of job are you looking for?• What interests do you have?• Include industry words• Link to your LinkedIn or blog
15
21
@Mention - Starting a conversation• Ask questions• Ask questions to companies, followers, specific person
• Answer questions
Answer
Question
Who to Follow• Companies you’re interested in• These companies’ career handles• Industry influencers• People influencers follow• Industry publications
25
Lists• Private or public• Recruiters• Companies you’re interested in• Employees at these companies• Industry experts• Jobs search tips• Job search advice
27
Goal 1: Establish yourself as an expert• Tweet• Industry news• Your points of view• Ask questions• Answer questions
30
Goal 2: Demonstrate your personality
• Tweeting demonstrates your soft skills• communication, good judgment, positivity,
enthusiasm
31
Job Search Hashtags#hiring#jobsCityName, ex. #Chicago#recruiting#JobPosting#ApplyNow#Exmployment#JobListingIndustry, ex. #marketing
Search hashtags
People hiring
35
Sources & ToolsSources
• http://theundercoverrecruiter.com/infographic-how-companies-use-social-networks-recruit/
• http://www.careerealism.com/innocent-tweets-twitter/#E2DbmyPylJqhHwMs.99
Tools• Twitter Advanced Search https://twitter.com/search-advanced• Link shortener Bit.ly• 100 people job seekers
should follow
44
http://www.youtern.com/thesavvyintern/index.php/2012/12/17/top-100-twitter-accounts-job-seekers-must-follow-2013/