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“I like to say that Twitter is like a bar, Facebook is your living room, and LinkedIn

is the local chamber of commerce.” - BSStoltz

LinkedIn is the fastest growing social networks for

professionals.

LinkedIn can be one of the most valuable weapons in your job-search or networking arsenal.

• Your Facebook “Living Room”, so avoid:

500 pictures of your girls getting ready for the club

Aliases and Nicknames

LinkedIn is NOT…

• The Twitter “Bar”

Don’t tweet your every thought

A First Impression in 5 Points

Professional Representation

Profile photos should be official headshots or “good” photos of you in business casual attire

Leave the sunglasses, red cups, and cute poses in the “living room” (i.e. Facebook)

• No Aliases QueenBee OhSoBeautiful is not your name. Use your First & Last names.

• Customize your headline to grab attention Try using “Student” or “Associates of Arts Candidate” at St. Lawrence

College. Or make it interesting!

Professional Representation

Why Do You Need It?

Executives from every Fortune 500

company are members of LinkedIn!

What You Need to Know

41% of the class of 2012 used social

media in their job search

41%59%

Social Media Traditional

What You Need to Know

Less than 21% of job seekers include a social media link on their resumes.

This is your opportunity to get ahead of 79% of the

competition!

1:5 Employers Use Social

3 in every 5 companies that

use social media for recruitment purposes say

they use LinkedIn - Job Searching with Social Media for Dummies

Get Ahead

• Accounts that are 100% complete are 40 times more likely to get found in a LinkedIn recruiter search

• Finishing your profile takes some time, but it is mandatory for success

LinkedIn Checklist

1. A Profile Photo 2. A Current Position 3. Past Positions (2-3) 4. Profile Summary 5. Education 6. Special Skills 7. A Professional

Reference

“Focus on developing a quality network that can actually help you achieve

your goals.” - Patrice-Anne Rutledge, author of Using LinkedIn

Carefully Build Your Network

• What’s your purpose?

Swiftly grow your network size?

Build a strong referral network?

Develop a BIG network, but sacrifice relationships?

Grow Your Network

• Use your connections to get introduced to hiring managers and employees at your target company

• Engage with other LinkedIn users with similar interests in Group discussions

• Job Search shows any connections you have working at the company that posted the job

Step Your Game Up

• 95% of Human Resource Managers use LinkedIn during their recruitment process

- Society for Human Resource Management

• People with more than 20 connections are 34 times more likely to be approached with a job opportunity than users with less than five connections

Link Your Profile to Build a Network

• Include your LinkedIn URL on your … Blog Website Industry Resume Email Signature Business Cards Social Networks

Skill Endorsements

• Do you have any areas of expertise? • Add up to 50 skills to your profile • Users can now endorse your skills by giving you a +1

LinkedIn Recommendations

• Who should you ask?

Former managers, intern supervisors

Colleagues and professors

Co-workers and fellow members of student organizations / fraternity / sorority

• LinkedIn App for mobile

• Custom Profile Link Only 21% of job

seekers include a social media link on their resume

• You can join up to 50 Groups University Alumni Professional

Organizations Industry Interest

LinkedIn Freebies

LinkedIn Freebies

• LinkedIn Resume Converter Easily turn your

LinkedIn profile into a paper resume

• FREE ebook via WindMill Networking

30 Minutes to Maximizing LinkedIn by Neal Schaffer