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Presentation on using social media such as Facebook and Linked In to facilitate professional networking.
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Using Social Media for Professional Networking
Shaundra WalkerHead of Reference
Hunt Memorial Library, Fort Valley State University
Georgia Council of Media Organizations ConferenceOctober 8, 2009
Columbus, GA
OverviewGrowth of Social NetworkingPersonal BrandingLeveraging the Power of Social Media for
Professional NetworkingLinkedInFacebookVisualCV
My Personal ExperienceQuestions, Comments, Discussion
Social Networking: Not Just for KidsOne third (35%) of American adults over 35
have a profile on a social networking web siteFour times as many as three years ago51% of social network users have two or
more online profiles (Facebook, LinkedIn, etc.)19% have multiple profiles to separate
personal and professional-Lenhart, Amanda. “Adults and Social Networking Sites”. Pew Internet
and American Life Project
Why Social Media for Professional Networking?AffordabilityEase of accessLow learning curveNetworks as aggregator
Concerns About Using Social MediaPrivacyUnsolicited and unwelcome “friends”Maintaining a Professional Image
Your Personal BrandThe process by which we market ourselves to
othersYou have a personal brand, whether your
actively involved in shaping it our notYour online brand is an extension of your
personal brand:Email addressWeb Search resultsSocial network identities
•Over 48 million users•170 industries•200 countries•Company profiles•Personal profiles
Education Experience Contact Info
•Limited # of apps
Company Profiles•Identify key employees•Find people you know•Key Statistics•New hiresPopular profiles
Applications•Enrich your profile•Add additional functionality beyond the basics
GroupsConnect with:1. Professional
organizations2. Alumni networks
Leveraging the Power of LinkedInConnect with colleagues
Co-WorkersProfessional Committee Members
Share information about projects and activities
Expand your networkResearch Companies and IndividualsSee who you know in commonGet IntroducedMake Connections
Tips & TricksCreate at least a basic listingInclude a summary – “Online Elevator Speech”Connect with Facebook “Professional” friendsJoin Groups
Professional AssociationsAlumni Groups
Link Out and Feed InVisualCVBlogLibrary or Faculty Web SiteTwitter
Add profile link to email signature
FacebookLargest of the social networks175 million users and growing>30 – fastest growing groupConnects users around common interests
Leveraging the Power of FacebookUse to locate and
follow-up with professional friends
Share and receive information of value
Stay in touch with geographically dispersed colleagues
Identify and build on personal and professional interests
Tips & TricksUse Friend ListsUse Privacy SettingsTurn off Public ProfileCheck Applications’ AccessShare Useful InformationInclude links to:
LinkedIn ProfileVisualCVBlog, faculty/staff web page, library web site,
Family/Social Friend View
Professional Friend View
VisualCVPersonal brand managementReal-time CVLink to:
PresentationsWeb SitesRich Media Library TutorialsLetters of Recommendation
“LinkedIn in HD”
UsesOnline ResumeJob SearchingProfessional NetworkingCompany Research
Leveraging the Power of VisualCVCreate different cv’s
for different purposesEmphasize skills and
proficienciesShare on other social
networksAdd link to your email
signatureReview statistics
Tips and TricksUpdate frequently
PresentationsAccomplishments
EnrichLinks to web sites,
library guidesRich media (flash
simulations) tutorialsPhotosVideo
Taking It a Step FurtherGoogle yourselfKeep profiles fresh – review and update
frequentlyCreate once – publish everywhere (blog/feed)Consume and share
My Personal ExperienceStaying in-touch with colleaguesStaying connected with the profession
Contact Mehttp://www.linkedin.com/in/shaundrawalkerhttp://www.visualcv.com/shaundrawalkerhttp://www.twitter.com/shaundrawalker