Analytics. Separating Hobbyst from Pros

Jack of all trades.Project Manager, Game Producer/Designer

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http://www.metacritic.com/browse/games/score/metascore/all/all/filtered?sort=desc&view=detailed

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Etymology: Etymology: analȳanalȳ tikóstikós (Greek), (Greek), analȳanalȳ ticusticus (Medieval Latin)(Medieval Latin)AnalyticsAnalytics nounnoun /ˌ/ˌæn.əlˈɪt.ɪksæn.əlˈɪt.ɪks/ / ::

processprocess ofof discoveringdiscovering andand communicatingcommunicating patternspatterns inindata,data, towardstowards solvingsolving problemsproblems inin businessbusiness ororconverselyconversely predictionspredictions forfor supportingsupporting enterpriseenterprisedecisiondecision management,management, drivingdriving actionaction and/orand/or improvingimprovingperformanceperformance..

ComparableComparable

RelevantRelevant

In TimeIn Time

MeasurableMeasurable

SufficientSufficient

ComparableComparable

RelevantRelevant

In TimeIn Time

MeasurableMeasurable

SufficientSufficient

it’s a lot better to watch people do something and measure it yourself than to ask them to recall it.

http://www.gamasutra.com/view/feature/193241/intro_to_user_analytics.php?print=1

http://www.gamasutra.com/view/feature/193241/intro_to_user_analytics.php?print=1

PLAYER METRICS.PLAYER METRICS.Focus on revenue streams and UX.Focus on revenue streams and UX.Metrics related to users, viewing them Metrics related to users, viewing them as either revenue sources as either revenue sources (ARPU,DAU, MAU) or user behaviors (ARPU,DAU, MAU) or user behaviors (Avg. Playtime, Completion Rate…)(Avg. Playtime, Completion Rate…)

PROCESS METRICS.PROCESS METRICS.Mainly used by PMO.Mainly used by PMO.Metrics related to Metrics related to development (task size development (task size estimation, task completion, estimation, task completion, PERT…)PERT…)

PERFORMANCE METRICS.PERFORMANCE METRICS.Mainly used by QA teams.Mainly used by QA teams.Metrics related to technical Metrics related to technical performance (FPS, Bug count, performance (FPS, Bug count, Memory usage…)Memory usage…)

PROCESS METRICS.PROCESS METRICS.Mainly used by PMO.Mainly used by PMO.Metrics related to development (task size estimation, task completion, PERT…)Metrics related to development (task size estimation, task completion, PERT…)

PLAYER METRICS.PLAYER METRICS.Focus on revenue streams and UX.Focus on revenue streams and UX.Metrics related to users, viewing them as either Metrics related to users, viewing them as either revenue sources (ARPU,DAU, MAU) orrevenue sources (ARPU,DAU, MAU) oruser behaviors (Avg. Playtime, Completion Rate…)user behaviors (Avg. Playtime, Completion Rate…)

UserUserGenerationGeneration ViralityVirality RetentionRetention ConversionConversion RevenueRevenue

1.1. DAUDAU (Daily Active (Daily Active UersUers))2.2. MAUMAU (Monthly (Monthly Active Users)Active Users)3.3. Organic Organic SignUpsSignUps4.4. Marketing Marketing SignsUpsSignsUps5.5. Click to registerClick to register6.6. Register to Register to activateactivate

1.1. % Viral % Viral SignUpsSignUps2.2. Viral Invitations Viral Invitations sentsent3.3.Viral Invitations Viral Invitations acceptanceacceptance4.4. KK--FactorFactor(invitations (invitations ××conversion)conversion)5.5. Invitations Invitations ÷÷ DAUDAU6.6. Organic Organic SignUpsSignUps7.7. Marketing Marketing SignsUpsSignsUps8.8. Click to registerClick to register9.9. Register to Register to activateactivate

1.1. Churn rate Churn rate ((quitersquiters))2.2. User lifetimeUser lifetime3.3.DAU & MAUDAU & MAU4.4. Users logUsers log--InsIns

1.1. Paying UsersPaying Users2.2. % of paying users% of paying users3.3. Payment typesPayment types4.4. ChargesCharges5.5.Amount per Amount per chargecharge

1.1. RevenueRevenue2.2.ARPUARPU (Average (Average Revenue Per User)Revenue Per User)3.3.ARPDAUARPDAU (Average (Average Revenue Per Active User)Revenue Per Active User)4.4.ARPPUARPPU (Average (Average Revenue Per Paying User)Revenue Per Paying User)5.5. User lifetime User lifetime revenuesrevenues6.6. Virtual currency Virtual currency purchasedpurchased7.7. Virtual currency spentVirtual currency spent8.8. Virtual currency spent Virtual currency spent ÷÷ DAUDAU9.9. Virtual good types Virtual good types purchasedpurchased


Age and GamingAge and Gaming

Age and GamingAge and Gaming




Gender and Game GenresGender and Game Genres

Playing sitting in the couch in the living roomPlaying sitting in the couch in the living room

RedRed playerplayer highhigh deathdeath..BlueBlue playerplayer highhigh deathdeath..BalancedBalanced deathdeath..

QUITQUIT--MapMap DEATH+QuitDEATH+Quit--mapmap

Jack of all trades.Project Manager, Game Producer/Designer

Data & Analytics

Analytics. Separating Hobbyst from Pros