BA Summit 2014 Haal heldere inzichten uit complexe data met visualisatie

IBMIBMBUSINESS ANALYTICS SUMMITBUSINESS ANALYTICS SUMMIT

20142014

Eva Haakman

Technical Sales Specialist Business Analytics

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Follow us via: @IBManalyticsBNL

VisualisatieHaal heldere inzichten uit complexe data met

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GAINING VALUE FROM YOUR DATA

Visualization

Topics:

Importance of visualization

Understanding data

RAVE extensible visualization

Creating effective visualizations

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DATA VISUALIZATIONSIMPLIFYING THE COMPLEX

Twitter:4TB

Terabyte (TB)=1000 GigabytesPetabyte (PB)= 1 Million GigabytesExabyte= 1 Billion Gigabytes

Source: http://marscommons.marsdd.com/the-data-visualizers/market

YouTube:8.6TB

Twitter:4TB

Facebook:15TB

Oil Refinery:750GB

Wind Turbine:144GB

Email:21PB

Created bycompanies:25%

Created byindividuals:

75%

Daily Amount of Data Created=2.5 exabytes

SPREADSHEETS CAN’T FULLY UNLOCK THE VALUE FROM DATA

PATTERNS DETECTED MORE EASILY THROUGH VISUALS

“A greatvisualization

is worth a million

data points”

http://en.wikipedia.org/wiki/Anscombe%27s_quartet

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Visualizing 600,000 TRANSACTIONS

VISUALIZATION

Inability to see patterns

All data points can’t fit on a single screen

Deep and broad data sets not shown effectively

http://blogs.forrester.com/boris_evelson/12-07-17-advanced_data_visualization_a_critical_bi_component

Driving Factors for

3 key drivers:

RAPIDLY ADAPTIVE VISUALIZATION ENGINE (RAVE)

IBM Solution

A simple descriptive language to describe a chart

Flexible enough to describe all known charts and extensible to

describe new and innovative visualizations

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IBM VISUALIZATIONS

RAVE– The Engine Driving

SPSS Analytic

Catalyst

Cognos Insight

Analytical Decision

Management

Cognos Business Intelligence

NEXT GENERATION OF DATA DISCOVERY

IBM Watson Analytics

CREATING NEW VISUALIZATIONS FOR THE MARKETPLACE

RAVE

The old way… The new way…

Fixed Charting Library

Fixed Fixed

Charting Charting

LibraryLibrary

Analytics & Visualization Engine

Visualization

Description

Analytics & RAVE Visualization Engine

ExtensibleCharting Library

ExtensibleExtensible

Charting Charting

LibraryLibrary

VISUALIZATION CUSTOMIZER

IBM COGNOS

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RAVE Example

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COGNOS BI - SUPPORTED ON MOBILE

Visualizations Integrate With

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DEMO - Leveraging RAVE Visualizations in Cognos Business Intelligence

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The Upside of Flexibility

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OF VISUALIZATION

Four Pillars

A Successful Visualization has 4 key elements

Purpose Why this visualization

Content What needs to be visualized

Structure How should we visualize it

Formatting How useful is it

Noah Iliinsky – Visualization Expert – IBM Center for Advanced Visualization

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PURPOSE AND CONTENT

1. Who is my customer?

2. What are their actions/decisions that I need to inform?

3. What specific questions do I need to answer?

4. What content do I need to display?

5. What graph type (structure) should I use?

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Visualization options

available on Many Eyes

STRUCTURE serves your PURPOSE

http://manyeyes.com/software/data/cognos/manyeyes/page/Visualization_Options.html

STRUCTURE

The Most Important Design Decision

The right structure allows

you to represent many

dimensions clearly

THE FORMATTINGTHE FORMATTING

Formatting is the frosting on your visualization;

it should enhance, not distract.

The Frosting is

THE IBM DIFFERENCE

Create rapid, more innovative

visualizations

Watson Analytics

IBM Center for Advanced

Visualization

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WHAT’S NEXT?

Visit AnalyticsZone.com for:

Extensible visualization gallery

Expert articles

Best practices

IBMIBMBUSINESS ANALYTICS SUMMITBUSINESS ANALYTICS SUMMIT

20142014

Thank youThank you#IBMBASNL


Data & Analytics

BA Summit 2014 Haal heldere inzichten uit complexe data met visualisatie