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BRIDGEi2i helps major confectionary manufacturer with their strategy development process by identifying key growth markets, GTM trends and strategic priorities of large customers. To know more about BRIDGEi2i visit http://www.bridgei2i.com
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Customer Case Study
Information Insight Impact
BRIDGEi2i helps major confectionary manufacturer with their strategy development process by
identifying key growth markets, GTM trends and strategic priorities of large customers
Business Challenge The Client is a major manufacturer of novelty confectionary. They wanted an accurate assessment of their market
opportunity which will serve as a foundation for the penetration strategy development process. The market
assessment study provided the client an accurate assessment of market size and helped identify possible disruptive
trends which they should leverage.
BRIDGEi2i Solution Analysis of market trends, major customer’s strategy and competitive landscape to provide a 360 degree view of the
market size, disruptive trends, customer needs and competitor strategy. The analysis also involved identification of
best practices around brand positioning which can by leveraged by the Client. The process involved following steps:
Market Sizing
Develop market taxonomy
Understand the trend in selling price by product segment and its
impact on market size
Identify growth segments
Size target market
Marketing & Positioning Analysis
Identify primary sales channels by product segments
Understand the shifts in routes to market – e.g. increasing penetration
of e-commerce and social media
Identify leverage-able best practices around brand positioning
Key Customer Profile
Identify customer’s growth segments and cash flow generators
Understand customer’s positioning strategy and business needs
Identify what and how to sell to the customer
Business Impact
The Market Assessment and Insights that helped the Client develop a defensible and number driven Market
Penetration Strategy
About BRIDGEi2i BRIDGEi2i is an analytics solutions company partnering with businesses globally, helping them achieve accelerated
outcome harnessing the power of data. BRIDGEi2i helps companies to BRIDGE the gap between INFORMATION,
INSIGHT and IMPACT in their journey to institutionalize data driven decisions across the enterprise.
