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Business Research Methodology report on "Market potential and awareness of Natural colors"
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School of Management, KIIT University
Business Research Methodology
Market potential and awareness of Natural
Holi colors
Research Guide
Dr. Sasmita Mishra
Submitted by,
Rohit Ranjan-1021022
Kaustav chaki-1021016
Abhijet singh-1021001
Sec – ‘A’ DMBA
i
Acknowledgement
The successful completion of this research would not have been possible without the guidance
and support of my faculty, colleagues and my institute, School of Management, KIIT
University. I take this opportunity to thank them and all my well-wishers for their relentless
encouragement and wholehearted support.
I would like to express my special thanks to Dr.Sasmita Mishra, the faculty guide in School of
Management, KIIT University, for helping me design the questionnaire and also to teach me all
the analysis methods to analyze the data set and draw proper conclusions.
I would also like to extend my gratitude to all my friends from different colleges and
organizations across India for finding out time off their busy schedule to take the survey and help
me complete my research study.
I would also thank my parents whose constant support and motivation has boosted me to work
relentlessly and be successful in all my endeavors.
AbhijeetSingh
Roll No. 1021001
Kaustav Chaki
Roll No. 1021016
Rohit Ranjan
Roll No. 1021022
ii
Declaration
I hereby declare that the research report titled “Market potential and awareness of Natural Holi
colors “is our own work and has been carried out under the guidance of Dr.Sasmita Mishra, the
faculty guides in School of Management, KIIT University, Bhubaneswar, in the partial
fulfillment of Masters of Business Administration Degree.
The research work has been a part of the course curriculum and all the responses collected from
the respondents has been kept confidential and is used for academic purpose only.
All care has been taken to keep this report flawless and we sincerely regret any unintended
discrepancies in this report.
Abhijeet Singh
Roll No. : 1021001
Kaustav Chaki
Roll No. : 1021016
Rohit Ranjan
Roll No. : 1021022
iii
List of Tables
Description Page no.
Table1: Frequency distribution of people who will play Holi this year 10
Table 2.a Frequency distribution of respondentsfacing problem in removing
colour from skin.
11
Table 2.b Frequency distribution of respondent who have problem in
removing colour from nail and teeth.
12
Table 2.c Frequency distribution of respondent have problem of Irritation of
eyes.
13
Table 2.d Frequency distributions of respondent have rashes on skin after
playing Holi.
14
Table2.e Frequency distribution of respondent having funny/acidic taste in
the mouth.
15
Table 3. Frequency Distribution of Respondents considering Holi colour as
a Safe.
16
Table 4: Frequency distribution of % of people aware about natural colours. 17
Table 5.Frequency distribution table of importance of packaging and
packing.
18
Table 6 Frequency distribution of buying behaviour of respondents. 19
Table 7. Contingency table showing the relationship between Safe Colour
using for family and Buying behaviour.
20
Table 8. Table showing chi-square values of the relationship between Safe
colour using for family and buying behaviour.
20
Table 9.Table showing the phi test and Cramer’s V of the relationship
between usages of safe colours and buying behaviour.
21
Table 10.Contingency table showing the relationship between Awareness of
natural colour and people using them.
22
Table 11.Table showing chi square and correlation between Awareness of
natural colour and people using them.
22
Table 12.table showing Phi, Cramer’s V and contingency Coefficient
between Awareness of natural colour and people using them.
23
Table 13. Table showing the Spearman’s rho Correlation coefficient to
understand price is not an important issue for eco friendly and Skin friendly
product.
24
iv
List of Figures
Description Page No.
Fig 1: Frequency distribution of people who will play Holi this year
8
Figure 2.a Pie chart of respondent facing problem in removing colour from
skin.
9
Figure 2.b Pie chart of respondents who have problem in removing colour
from teeth and nails
10
Figure 2.c pie chart of respondent have problem in irritation of eye.
11
Figure 2.d Pie chart of respondent having rashes on skin after playing Holi. 12
Figure 2.e Pie chart of respondents experiencing funny/acidic taste in the
mouth.
13
Figure 3.Bar chart of Respondents who consider different colour as Safe for
Holi.
14
Figure 4. Pie chart depicting the importance of packaging 15
Figure 5. Pie chart depicting the importance of packaging 16
Figure 6. Bar chart of buying behaviour of respondents 17
Figure 7. Bar chart showing relationship between Safe Colour using for
family and buying behaviour.
19
Figure 8. Figure showing relationship between Awareness of natural colour
and people using them.
21
Table of Contents
Executive Summary ......................................................................................................................... 1
Introduction ..................................................................................................................................... 2
Literature review .............................................................................................................................. 3
Objective of the Research ................................................................................................................ 5
Specific Research Questions ........................................................................................................... 5
Research Methodology .................................................................................................................... 5
Analysis and Results: ....................................................................................................................... 6
Discussion ...................................................................................................................................... 21
Conclusion ..................................................................................................................................... 22
Limitations ..................................................................................................................................... 23
Future Scope for Research ............................................................................................................. 23
Bibliography .................................................................................................................................. 23
Annexure ....................................................................................................................................... 24
1 | P a g e
Executive Summary
The objective of the research work was to find out the awareness and willingness of people
towards buying natural colors from us. Many types of colors exist in the market powdered
colors, scented colors, herbal colors & organic colors but all of these colors contain harmful and
toxic chemicals. This research had been done on behalf of plant lipids private ltd.To understand
the market potential of their product “Rang De-Colors that bring out the child in you” and in a
way increase awareness amongst the people about the harmful nature of the available market
colors. This research has helped us in understanding the harmful nature of the market colors and
the customer buying behavior.
The main focus of the research design and the research survey exercise was to fulfill the aim of
the study and ensure that the data collected was relevant to the objectives. The sampling plan
involved cluster sampling as we focused our samples from high rise apartments, colonies and
corporate offices. Respondents in the sample were included merely on account of their
availability and on the fact that they were residents of a proper housing colony who could afford
to spend on natural colors.. A door-door survey was made to collect the responses from them.
The data was collected through a structured questionnaire.
RESEARCH DESIGN
Type of Research: Descriptive
Research Instrument/Tool: Structured Questionnaire
Sampling Method:Judgmental/purposive sampling
Sample Size: 72
Sample unit: employees in corporate offices, residents of high rise apartments, residential
colonies.
The research also helped in understanding what factors contribute to the customers decision in
buying colors in the market. The market colors contain harmful chemicals which may prove
toxic and harmful for the consumers and may lead to various health problems. This research also
helped in creating awareness for the consumers as many people were unaware of the presence of
these harmful chemicals.
2 | P a g e
Introduction
Holi, the festival of colors is celebrated all over India with utmost joy and enjoyment. People all
over India smear their faces with various colors and pay respect to their elders by smearing their
feet with colors and taking their blessings .However in recent time people have stopped
following their traditions. Main reason for which being the addition of harmful adulterants in
colors like chemicals and synthetic substances which can be harmful for the skin eyes and
stomach if accidentally consumed. Some of the known effects of these colors are skin rashes, eye
irritation. For these harmful effects we have thought of raising awareness and promoting the use
of 100% natural colors made by Plant Lipids pvt ltd. These colors are made from natural
products such as flowers, turmeric etc.
Plant Lipids pvt Ltd. Provides Natural and safe colors for many branded companies like
Haldiram‟s and Tropicana. Plant Lipids turned their attention to Holi colors this time and they
manufactured India‟s first natural colors made entirely from plant extracts.
People spend a lot of money in various places to purchase various products some for health some
for personal needs. If that money was to be spent in various natural skincare and healthcare
products and would waste all the effort if they were to play with harmful colors containing toxic
chemicals. Instead our objective is to convince people that to put some of that money to good use
and to buy colors that are 100% natural and safe.
Our research objective is to conduct a survey with the people of various regions to find out the
market potential of the product and in a way raise awareness of the availability of the product.
3 | P a g e
Literature review
Name of Article Conclusions Author
extraction and application of
plant dyes to serve as colorants
for food and textiles
The author has tried to research
about the various methods of
extracting the colours from
various plants and fruits. He
tried to learn about the various
processes that can be used to
extract colours without usage of
harmful chemicals
OBENEWAA
KORANKYE
study of the natural dyes
extracted
The author has researched on
the various dyes that exist in
different plants and which dye
can be extracted from which
plants.
CHIU SHUK YEE
Journal of Consumer Behavior
Volumes 6, Issue 2-3 ,pages 110 ,
march- June 2007
This research is on organic food
consumption. We identify
several themes that reflect the
various rationales used by
consumers when deciding to
purchase organic food. The
literature clearly indicates that
the word “organic” has many
meanings, that consumers of
organic foods are not
homogeneous in demographics
or in beliefs, and that further
research could help better
describe the various
constituencies that are often
lumped together as “organic
food consumers”.
DANIEL D. ISHUTIN
Article “The natural you”
featured in COSMOPOLITAN
October 2009 issue
The organic and broader food
industries must better
understand the variety of
motivations, perceptions, and
attitudes consumers hold
regarding organic foods and
their consumption if their own
long-term interests, as well as
CLEMENT P. IVANOV
4 | P a g e
those of other stakeholders of
food marketing, are to be best
served. We conclude with
implications and suggestions for
further research.
D.J. (2008) “Consumer
Behavior”, 5th edition,
Cengage Learning
The author tried to find out how
the individuals, groups or
organizations choose, buy and
dispose the goods and the
factors such as their previous
experience, taste, price and
branding on which the
consumers base their
purchasing decisions.
HOYER, W.D. &
MACINNIS
5 | P a g e
Objective of the Research
To find out which factors are considered while buying holi colors.
To create awareness about harmful chemicals in market colors
To estimate the market potential of natural holi colors.
Specific Research Questions
Do the consumers know about the harmful chemicals that are being used in the
manufacturing of these colors?
Are the consumers willing to pay a premium price for these products?
What colors are considered safe by the consumer
Research Methodology
The main aim of the research was to find out what are the various factors that are considered
while buying Holi colors and to make the consumer aware of the various harmful and toxic
chemicals that are used to manufacture the market colors.
Type of Research:Descriptive
Research Instrument/Tool: Structured Questionnaire
Sampling Method:Judgmental/purposive sampling
Sample Size: 72
Sample unit:employees in corporate offices, residents of high rise apartments, residential
colonies.
Data Collection Plan:A questionnaire was designed with 14 questions to get an insight from all
the respondents. Team members went door to door to high rise apartments and private corporate
firms to gather data from the respondents.
6 | P a g e
Analysis and Results:
1. People who will play Holi this year
Interpretation: From the sample of 72 respondents, 70 respondents play Holi on 17th
march and
2 respondents don‟t play Holi
Sales
yes
no
Frequency Percent
Valid Yes 70 97.2
No 2 2.8
Total 72 100.0
Table1: Frequency distribution of
people who will play Holi this year
Fig 1: Frequency distribution of
people who will play Holi this year
7 | P a g e
2. Problem Faced After playing Holi.
a. problem in removing colors from skin
frequency Percent%
No problem 10 13.9
Problem in removing
color from skin
62 86.1
Total 72 100
Table 2.a Frequency distribution of respondents
facing problem in removing color from skin.
Interpretation: From the sample of 72 respondents, 62 are facing problem in removing color
from skin and 10 have no problem in skin.
Figure 2.a Pie chart of
respondent facing
problem in removing
color from skin.
8 | P a g e
b.Problem in removing color from nails and teeth
Table 2.b Frequency distribution of respondent
Who have problem in removing color from nail and teeth.
Figure 2.b Pie chart of respondents
who have problem in removing color
from teeth and nails
Interpretation: From the sample of 72 respondents, 57 are facing problem in removing color
from skin and 15 have no problem in removing color from nails and teeth.
frequency Percent%
No problem 15 20.8
Problem in
removing color
from nails and
teeth
57 79.2
Total 72 100
9 | P a g e
c. Irritation in the eye
Table 2.c Frequencydistribution of respondent
have problem of Irritation of eyes.
Interpretation: From the sample of 72 respondents, 43 are facing Irritation of eye and 29 have
no problem in eye.
frequency Percent%
No problem 29 40.3
Irritation in the
eye
43 59.7
Total 72 100
Figure 2.c pie chart of respondent
have problem in irritation of eye.
10 | P a g e
d. Skin Rashes
Table 2.d Frequency distribution of respondent
have rashes on skin after playing Holi.
Interpretation: From the sample of 72 respondents, 42 are rashes on skin after playing holi and
30 have no problem.
frequency Percent %
No problem 30 41.7
Rashes on skin 42 58.3
Total 72 100
Figure 2.d Pie chart of respondent
having rashes on skin after playing
Holi.
11 | P a g e
e. Funny / Acidic taste in mouth
Table2.e Frequency distribution of respondent
have funny/acidic taste in the mouth.
Interpretation: From the sample of 72 respondents, 27 have tasted funny/acidic taste in the
mouth and 45 have no problem.
frequency Percent %
No problem 45 62.5
Funny/Acidic taste
in the month
27 37.5
Total 72 100
Figure 2.e Pie chart of respondents
experiencing funny/acidic taste in
the mouth.
12 | P a g e
3. Perception of respondents considering Holicoloras SAFE.
Frequency Percent%
Normal Powder color 30 41.7
Normal Liquid color 4 5.6
Scented Colors 11 15.3
Herbal colors 23 31.9
Organic Colors 4 5.6
Total 72 100.0
Table 3.Frequency Distribution of Respondents considering Holi color as a Safe.
Figure 3.Bar chart of Respondents who consider different color as Safe for Holi.
Interpretation: From the sample of 72 respondents, 30 respondents are considering Normal
powder color, which are available in market are Safe, 4 respondents are treating Normal liquid
color are Safe for Holi. 11 respondents are considering Scented Color as Safe, while 23 are with
Herbal colors. Only 4 respondents which are considering organic color as Safe
13 | P a g e
4. Awareness about natural and organic colors
Table 4: Frequency distribution of % of
People aware about natural colors.
Interpretation: Majority of people aware about organic and natural color. Only 30.6% of people
are unaware about it.
Frequency Percent%
yes 50 69.4
No 22 30.6
Total 72 100.0
Figure 6. Pie chart of people aware about
Fig. 4: Respondents who are aware
of the availability of natural colors natural colors.
Figure 6. Pie chart of people aware about
natural colors.
14 | P a g e
5. Importance of Packing and packaging.
Table 5.Frequency distribution table of
Importance of packaging and packing.
Interpretation: From the above table we can see that 41.7 % respondents emphasize on
importance of Packaging and packing, 18.2 % said it is somewhat important for them where
20.8% said it‟s not important for them. Only 19.4% believe that it doesn‟t matter.
Frequency Percent %
Very Important 30 41.7
Somewhat
Important
13 18.1
Not Important 15 20.8
Does not matter 14 19.4
Total 72 100.4
Figure 5. Pie chart depicting the
importance of packaging
15 | P a g e
6. Buying behavior of respondents.
Table 6 Frequency distribution of buying behavior of respondents.
Interpretation: After performing the frequency distribution of respondents, we can conclude
that out of 72 respondents 46 are buying colors on the day before Holi. Every few of them buy
color on same day or 2-3 days before Holi.
Frequency Percent %
Same day 9 12.5
Previous day 46 63.9
2-3 days before 12 16.7
3-4 days before 5 6.9
Total 72 100.0
Figure 6. Bar chart of buying behavior of respondents
16 | P a g e
7. Consumers will buy our colors if they consider safety as an important
factor
H0: If Safety is considered to be important then people will buy our color.
H1: Safety is considered to be important still people will not buy our colors.
How important is using SAFE colors for you and your family * Will you buy colors from
us? Cross tabulation
Will you buy colors
from us?
Total yes no
How important is using
SAFE colors for you
and your family
very important 39 28 67
Somewhat
important
0 2 2
Not important 0 1 2
Does not matter 1 0 1
Total 40 31 72
Table 7. Contingency table showing the relationship between Safe Color using for family and
Buying behavior.
Value df Asymp. Sig. (2-sided)
Pearson Chi-Square 39.647a 6 .000
Likelihood Ratio 13.982 6 .030
Linear-by-Linear
Association
3.001 1 .083
N of Valid Cases 72
Table 8. Table showing chi-square values of the relationship between Safe color using for family
and Buying behavior
17 | P a g e
Value Approx. Sig.
Nominal by Nominal Phi .742 .000
Cramer's V .525 .000
Contingency Coefficient .596 .000
Interval by Interval Pearson's R .206 .083c
Ordinal by Ordinal Spearman Correlation .231 .050c
N of Valid Cases 72
Table 9.Table showing the phi test and Cramer‟s V of the relationship between usages of safe
colors and buying behavior.
Figure 7. Bar chat showing relationship between Safe Color using for family and buying
behavior.
Interpretation: After performing the chi-squares, Phi and Cramer‟s V test, we find that
difference is significant and we reject the null hypothesis H0. It means that Safety is considered
to be important still people will not buy our colors.
18 | P a g e
8. If people who are aware of the availability of natural colors use them
Ho: If people are aware of natural color then people will use them.
H1: If people are aware of natural color then people will not use them.
Have you heard of Natural Colors * Do you use them Cross tabulation
Do you use them
Total yes no
Have you heard of Natural
Colors
yes 15 35 50
no 4 18 22
Total 19 53 72
Table 10.Contingency table showing the relationship between Awareness of natural color and
people using them.
Chi-Square Tests
Value df
Asymp. Sig. (2-
sided)
Exact Sig. (2-
sided)
Exact Sig. (1-
sided)
Pearson Chi-Square 1.098a 1 .295
Continuity Correction .574 1 .449
Likelihood Ratio 1.152 1 .283
Fisher's Exact Test .390 .227
Linear-by-Linear Association 1.083 1 .298
N of Valid Cases 72
Table 11.Table showing chi square and correlation between Awareness of natural color and
people using them.
19 | P a g e
Value Approx. Sig.
Nominal by Nominal Phi .124 .295
Cramer's V .124 .295
Contingency Coefficient .123 .295
Interval by Interval Pearson's R .124 .301c
Ordinal by Ordinal Spearman Correlation .124 .301c
N of Valid Cases 72
Table 12.table showing Phi, Cramer‟s V and contingency Coefficient between Awareness of
natural color and people using them.
Figure 8. Figure showing relationship between Awareness of natural color and people using
them.
.
Interpretation : After performing the chi-square, phi and Camera‟s V test, we find that
difference is insignificant and we accept our null hypothesis H0. It means that people who are
aware of Natural Colors , are using them also.
20 | P a g e
9. If people are spending high on skincare products then price should not be an
important factor for them while buying natural Holi colors
H0: If people are ready to spend high on Eco friendly and Skin friendly product then price is not
consider an important issue.
H1: If people are ready to spend high on Eco friendly and Skin friendly product then price is
consider an important issue.
Correlations
How much money are
you ready to spend on
buying such product
which is eco friendly,
Health friendly, Eco
friendly
How price is
important if color
is 100% Safe in
skin, eyes, health
and environment
Spearman's rho How much money are
you ready to spend on
buying such product
which is eco friendly,
Health friendly, Eco
friendly
Correlation
Coefficient
1.000 .258*
Sig. (1-
tailed)
. .014
N 72 72
How price is important
if color is 100% Safe in
skin, eyes, health and
environment
Correlation
Coefficient
.258* 1.000
Sig. (1-
tailed)
.014 .
N 72 72
*. Correlation is significant at the 0.05 level (1-tailed).
Table 13. Table showing the Spearman‟s rho Correlation coefficient to understand price is not
an important issue for ecofriendly and Skin friendly product.
Interpretation: After performing the Spearman‟s Rho test, we get a clear picture that people are
ready to spend high on Eco friendly and Skin friendly product then price is not consider an
important issue
21 | P a g e
Discussion
Holi is considered to be a very important an widely celebrated festival in India. In earlier times
when festival celebrations were not so much commercialized Holi colors were prepared from the
flowers of trees that blossomed during spring, such as the Indian Coral Tree (parijat) and the
Flame of the Forest (Kesu), both of which have bright red flowers. These and several other
blossoms provided the raw material from which the brilliant shades of Holi colors were made.
Most of these trees also had medicinal properties and Holi colors prepared from them were
actually beneficial to the skin.
Over the years, with the disappearance of trees in urban areas and greater stress for higher profits
these natural colors came to be replaced by industrial dyes manufactured through chemical
processes. These colors remain in the skin for days and may also lead to many harmful rashes
and skin and eye irritation.
Around 2001, two environmental groups called Toxics Link and Vatavaran, based in Delhi, did
a study on all the three available categories of colors available in the market - pastes, dry colors
and water colors. The study revealed that all of these three forms of chemical Holi colors are
hazardous.
Colors are available in three forms in the market the dry colors, commonly known as gulals,
have two components – a colorant that is toxic and a base which could be either asbestos or
silica, both of which cause health problems. Heavy metals contained in the colorants can cause
asthma, skin diseases and adversely affect the eyes. Wet colors, mostly use Gentian violet as a
color concentrate which can cause skin discoloration and dermatitis. These days, Holi colors are
sold loosely, on the roads, by small traders who often do not know the source. Sometimes, the
colors come in boxes that specifically say „For industrial use only‟.
Our aim is that we must discontinue the harmful practices that we are doing and we should adopt
the ways of our ancestors and promote the usage of natural colors. Colors which are made
entirely from the extracts of plants.
By considering the various factors that are taken into account in the decision making process
done while buying colors for Holi. Awareness should be spread amongst the consumers about
the harmful contents of the available colors and should be urged to use natural colors instead of
their toxic counterparts.
22 | P a g e
Conclusion
From the Survey we conducted, the following Conclusions were drawn:-
Health is a major concern of the people while playing Holi. Major of population face
problem after Holi like Removing color from skin, Removing color from nails and teeth ,
Irritation in the eye, Rashes on the skin and Funny/acidic taste in the month.
Color present in market contains chemicals, synthetic substances and toxins. Most of
people are aware of that.
It was also found that major number of people who are aware of Natural colors and
Organic color are also using them.
Major respondents are considering Normal powder colors which are available in the
market are SAFE when playing Holi.
Price does not play an important factor if the Holi colors are natural and 100% safe on
skin, eyes, health and environment.
Major people buy color for Holi in previous Day before Holi.
Minimum number people emphasize the quality of packing and packaging.
Thus from the market survey we found out that the Market potential of Natural colors is
sufficient and can be profitable for sales.
23 | P a g e
Limitations
Following were the limitations faced during the research study:
The survey was restricted only to the upper middle class of citizens due to price tags.
Responses from the respondents were not free from social desirability factor for the
respondents were not personally interviewed.
Review of Literature was insufficient.
Future Scope for Research
The future scope of the research is not much as notmany improvements can be done in the data
collection methods or research objective other than conducting personal interviews instead of
questionnaires. One small scope may be conducting the survey again with reduced prices so as to
cover more target segments.
Bibliography
1. Study of Natural Dyes extracted from plants by CHIU SHUK YEE.
2. Extractionand application of plant dyes to serve as colorants for food and textiles by
OBENEWAA KORANKYE.
3. D.J. (2008) “Consumer Behavior”, 5th edition, Cengage Learning by HOYER, W.D. &
MACINNIS
4. Journal of Consumer Behavior Volumes 6, Issue 2-3 ,pages 110 , march- June 2007 by
DANIEL D. ISHUTIN
24 | P a g e
Annexure
Rang de! Play Colours - Market Survey Questionnaire
Name: City:
Name of Institute: Location :
Section 3
Questionnaire to be addressed to Individual Residents / Office Employees
Q 1 This year, HOLI falls on Monday, March 17th. Will you play HOLI this year?
Ans YES No
Q 2 How important is using SAFE colours for you and your family?
Ans
Very important Somewhat important Not important Does not matter
Q 3 Are you aware that the usual Colours available in the market carry chemicals, synthetic substances and toxins?
Ans Yes No
Q 4 Are you aware that the usual Colours available in the market carry chemicals, synthetic substances and toxins?
Ans Yes No
Q 5 Which of these problems do you face usually after playing Holi?
Ans Problem in removing colour from Skin Problem in removing colour from nails and teeth
Irritation in the eye Rashes on the skin Funny / acidic taste in the mouth
Q 6 Have you heard of Natural colours?
Ans Yes No
Q 7 Do you use them?
Ans Yes No
Q 8 What do you look for when you buy HOLI Colours?
Ans Texture
Brightness
Whether its Natural
Ease of buying
Price
Q 9 Which of the following HOLI colours did you consider as SAFE when playing Holi?
Ans Normal Powder Colours available in the market Normal Liquid Colours available in the market
Scented Colours Herbal Colours Organic Colours
Q 10 How important is PRICE as a factor if the HOLI colours were Natural and 100% safe on skin, eyes, health and environment?
Ans
Very important Somewhat important Not important Does not matter
Q 11 How much money are you ready to spend on buying such a product (Skin-friendly, Health-friendly and Eco-friendly)?
Ans
0 to 250/- 251/- to 500/- 501/- to 1000/- 1001/- to 2000/- Above 2001/-
25 | P a g e
Q 12 How much money do you usually spend on HOLI colours?
Ans
0 to 250/- 251/- to 500/- 501/- to 1000/- 1001/- to 2000/- Above 2001/-
Q 13 How important is the quality of Packing and Packaging design to you?
Ans
Very important Somewhat important Not important Does not matter
Q 14 When will you buy colours for Holi?
Ans
Same Day Previous Day 2 - 3 days before 3 - 4 days before Before 5 days
Q 15 Will you buy colours from us? Could we call you when we set up a stall?
Ans Yes No How can we reach you?
C O N F I D E N T I AL PAGE 3
