Cable TV Analysis Monthly Report December 15

About Ozone Solution Pakistan:Ozone Solution Pakistan is a UK based media monitoring and tracking company having potential to cater to emerging media tracking needs in the industry. Ozone Solutions carries the vision to partner with Pakistani industry in meeting challenges posed by new and emerging media platforms like Cable TV, Digital Media & FM Radio through a unique blend of foreign experience and local talent. Currently, Ozone is the only company in Pakistan to provide tracking of In-House Channels operated by cable providers.

Countrywide Tracking Coverage till December 2015Coverage SummaryTotal Cities: 16Total Head-ends: 92In-House Channels: 385+

S# CITIES CABLE HE

1 KARACHI 20

2 LAHORE 30

3 ISLAMABAD 3

4 RAWALPINDI 6

5 MULTAN 9

6 FAISALABAD 7

7 PESHAWAR 4

8 KOHAT 1

9 GUJRANWALA 3

10 BAHAWALPUR 1

11 HYDERABAD 2

12 SUKKUR 1

13 MUZAFARABAD 1

14 KHARIAN 1

15 Mir Pur (AJK) 2

16 Quetta 1

Disclaimer: OSP does not track all In-house cable channels operating in its covered cities.

Research Methodology:

Monitoring of Cable TV in Pakistan is challenging.

This research reports minutes of Corporate Commercial Air Time on Cable in-house channels. It does not include advertisers like Real Estate, Beauty Parlours and other similar categories.

To monitor a network a single head-end is selected per city. For Example in Lahore DiGi Network is being distributed by 14 head-ends that airs similar transmission, in such cases, only a single head-end is monitored that will give 100% error free monitoring report.

Trend AnalysisComparison Nov. 15 & Dec. 15

Total Minutes of Corporate Commercial Air Time Only

* December 2015 CAT has Increased 9.94% as compare to November 2015.

Nov-15 Dec-15

282,849

310,982

Series1

Top 10 Categories% Share of Advt. (Corporate) Minutes

Personal P

roducts

Financia

l Service

s

Culinary

Mattress

Cellular C

ommunication

Fabric

s

Oral Care

Beverages

Medical

General Items

32%

15% 14% 13%

6% 5% 5% 4% 3% 3%

Top 10 Players% Share of Advt. (Corporate) Minutes

New Jubile

e Insu

rance Co. L

td

Trend Intern

ational

Poonia Broth

ers Pakist

an

Master E

nterpris

es

Agro Pro

cesso

rs and Atm

ospheric

Gases (Pvt.)

Ltd.

English La

boratorie

s (Pvt.)

Ltd.

Diamond Foam (P

vt.) Lt

d.

Anfords P

akistan (P

vt) Ltd

Al Karam Texti

le Mills

Novartis P

harma (P

vt.) Lt

d.

18% 17%

15%

12% 12%

8%

5% 5% 5% 4%

Top 10 Brands% Share of Advt. (Corporate) Minutes

New Jubile

e Life In

surance

Golden Pearl Cosm

etics

Faiza

Cosmetics

Malta Banasp

ati & Cooking O

il

Master M

olty Fo

am

Al Karam (L

awn)

Voltral E

mulgel

Diamond Supreme

Rose Petal

Face

Fresh

Cosmetics

20% 19%

17%

13%

9%

5% 5%4% 4% 4%

Top 10 Cable Networks% Share of Advt. (Corporate) Minutes

Bahawalpur - DiGi

Lahore - DiGi

Peshawar - ZK CABLE

Peshawar - DiGi

Gujranwala - DiGi

Faisalabad - Amaze

Multan - SOLO

Karachi - DiGi

Peshawar - Amaze

Multan - DiGi

13%

12%11% 11% 11%

11%

9%

8%7%

6%

Top 10 Channels% Share of Advt. (Corporate) Minutes

Lahore - DiGi - FW Cinema

Bahawalpur - DiGi - FW Movies

Peshawar - DiGi - FW Movies

Lahore - DiGi - FW Movies

Peshawar - DiGi - Plus

Faisalabad - Amaze - Cinema

Gujranwala - DiGi - FW Cinema

Multan - SOLO - Gold

Bahawalpur - DiGi - FW Cinema

Peshawar - DiGi - Music

12% 12%

11% 10% 10% 10%

9% 9% 9% 9%

All Cities CAT % Share of Advt. (Corporate) Minutes

Lahore

Peshawar

Karachi

Multan

Faisa

labad

Gujranwala

Bahawalpur

Rawalpindi

Islamabad

Sukkur

Quetta

Muzaffarabad

Mirpur

Kharian

Hyderabad

19.4%18.5%

12.6%

10.0%9.0%

8.0% 7.6%

4.5%3.8%

2.7%1.3% 1.3% 0.6% 0.3% 0.3%

Trend AnalysisComparison City Wise Nov. 15 & Dec. 15

Total Corporate CAT Minutes of Advertising

Lahore

Peshaw

ar

Karach

i

Multan

Faisa

labad

Gujranwala

Bahawalpur

Rawalp

indi

Islam

abad

Sukk

ur

Quetta

Muzaffara

bad

18%

20%

10%9%

12%

9%8%

5%

3% 3%

1%0%

19%19%

13%

10%9%

8% 8%

5%4%

3%1% 1%

Nov-15 Dec-15

THE END

For query on DATA, please contact:OZONE SOLUTION

For other queries, please contact PAS at:secretariat@pas.org.pk

Mr. IMRAN AHMED SHAIKHimran@ozonesolution.co.uk

0300-8298311