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CHINA A SURVIVAL GUIDE FOR DEVELOPERSCASUAL CONNECT USA
2015
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
Panelists Jung Suh, VP of Global Publishing Yodo1 Games Mikael Leinonen, CEO & Co-founder MyGamez, Ltd. Philip Aronson, Founder QDog Productions Alfredo Rudas, VP & Co-Founder Kick9
Moderator Stephanie Llamas, Director of Research SuperData Research
Worldwide mobile games market, 2015E
$24.1B Total worldwide market for mobile games, 2015E
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com 2
| Playable media & games market research
North America
$4.7 billion
Latin America
$1.8 billion
Asia
$13.2 billion
Europe
$3.7 billion
Rest of world
$0.7 billion
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
Worldwide mobile games market, 2015E
$24.1B Total worldwide market for mobile games, 2015E
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com 3
| Playable media & games market research
North America
$4.7 billion
Latin America
$1.8 billion
Asia
$13.2 billion
Europe
$3.7 billion
Rest of world
$0.7 billion
55%
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
4
| Playable media & games market research
CHINA 22%
Worldwide mobile games market, 2015E
$24.1B Total worldwide market for mobile games, 2015E
North America
$4.7 billion
Latin America
$1.8 billion
Asia
$13.2 billion
Europe
$3.7 billion
Rest of world
$0.7 billion
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
5
| Playable media & games market research
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
+9%+5%+24%
+66%
0
1.5
3
4.5
6
2014 2015E 2016E 2017E
$6.0B$5.5B$5.2B
$4.2B
CHINA MOBILE GAMES REVENUE + YOY GROWTH
6
| Playable media & games market research
CHINA’S MARKET SHARE ASIA 2015E
MONTHLY ACTIVE USERS
75%
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
7
| Playable media & games market research
MONTHLY ACTIVE USERS
75%
REVENUE 40%
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
CHINA’S MARKET SHARE ASIA 2015E
8
| Playable media & games market research
CNUSJP 6.5%
5.3%
2.9%
$60
$26
$19
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
MONTHLY ACTIVE USERS
75%
REVENUE 40%
CHINA’S MARKET SHARE ASIA 2015E
9
| Playable media & games market research
CNUSJP 6.5%
5.3%
2.9%
$60
$26
$19MONTHLY
ACTIVE USERS 75%
REVENUE 40%
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
CHINA’S MARKET SHARE ASIA 2015E
10
| Playable media & games market research
CNUSJP 6.5%
5.3%
2.9%
$60
$26
$19MONTHLY
ACTIVE USERS 75%
REVENUE 40%
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
CHINA’S MARKET SHARE ASIA 2015E
11
| Playable media & games market research
CNUSJP 6.5%
5.3%
2.9%
$60
$26
$19MONTHLY
ACTIVE USERS 75%
REVENUE 40%
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
CHINA’S MARKET SHARE ASIA 2015E
12
| Playable media & games market research
MONTHLY ACTIVE USERS
75%
REVENUE 40%
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
• App stores
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
CHINA’S MARKET SHARE ASIA 2015E
13
| Playable media & games market research
MONTHLY ACTIVE USERS
75%
REVENUE 40%
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
• App stores • Localization
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
CHINA’S MARKET SHARE ASIA 2015E
14
| Playable media & games market research
MONTHLY ACTIVE USERS
75%
REVENUE 40%
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
• App stores • Localization • Local partners
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
CHINA’S MARKET SHARE ASIA 2015E
15
| Playable media & games market research
MONTHLY ACTIVE USERS
75%
REVENUE 40%
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
• App stores • Localization • Local partners • Monetization
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
CHINA’S MARKET SHARE ASIA 2015E
16
| Playable media & games market research
MONTHLY ACTIVE USERS
75%
REVENUE 40%
Copyright © 2015 SuperData Research. All rights reserved. | www.superdataresearch.com
• App stores • Localization • Local partners • Monetization • User acquisition
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
CHINA’S MARKET SHARE ASIA 2015E
CHINA A SURVIVAL GUIDE FOR DEVELOPERSCASUAL CONNECT USA
2015
@STEPHINANERS @_SUPERDATA @YODO1 @MYGAMEZCHINA @CASUALCONNECT #CASUALCONNECTUSA
Panelists Jung Suh, VP of Global Publishing Yodo1 Games Mikael Leinonen, CEO & Co-founder MyGamez, Ltd. Philip Aronson, Founder QDog Productions Alfredo Rudas, VP & Co-Founder Kick9
Moderator Stephanie Llamas, Director of Research SuperData Research
