Being a CMO in the brave new world of Marketing

Let’s begin with a quick look back…

The marketers world was much simpler & straightforward…

It was a relatively comfortable time….

However, external perceptions of marketing weren’t great

We didn’t exactly help ourselves…

But then, things began to change…

The rise of digital, data and ecommerce has changed everything…

Challenge 1…. Keeping up

Challenge 2…. Who to trust

Challenge 3…. The data tsunami

Challenge 4…. Managing up

Challenge 5…. Managing down

Tip 1…. Embrace data

Tip 2…. Create a network of trusted advisors

Tip 3…. Don’t be a magpie

Tip 4…. Take your business with you on the journey

Tip 5…. Adapt your leadership and management style

To wrap up…