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--Monitored the social media and web presences of more than 30 bloggers for Firehouse Subs "Dinner with the Founders" campaign. --Used Analytic services to compile the results of the blogger outreach campaign. --Designed, compiled and presented the report
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the / zimmerman / agency
FIREHOUSE SUBSBlogger Dinner Results
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the / zimmerman / agency
2013 RESULTS SUMMARY
9 dinners in 9 cities60 bloggers hosted• 68% production rate546,805 total impressions to-date380 social posts generated• 44 blog posts• 70 Facebook posts• 266 tweets562 blog comments1,342 giveaway entries
Friday, July 26, 13
the / zimmerman / agency
2013 BLOGGER DINNERS
Austin, January 29Raleigh, February 21Salt Lake City, March 5Cincinnati, April 9Knoxville, April 10Pittsburgh, May 8Boston, May 9Indianapolis, June 10Columbus, June 11
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the / zimmerman / agency
AUSTIN
8 bloggers hosted• 88% production rate130,811 impressions to-date58 social media posts• 10 blog posts • 7 Facebook posts• 41 tweets79 blog comments336 giveaway entries
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the / zimmerman / agency
RALEIGH
5 bloggers hosted• 80% production rate35,287 total impressions51 social media posts to-date• 1 blog post• 8 Facebook posts• 42 tweets14 blog comments5 giveaway entries
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the / zimmerman / agency
SALT LAKE CITY
6 bloggers hosted• 33% production rate40,025 total impressions to-date8 social media posts• 2 blog posts• 4 Facebook posts• 2 tweets21 blog comments5 giveaway entries
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the / zimmerman / agency
CINCINNATI
7 bloggers hosted• 71% production rate79,857 total impressions to-date34 social media posts• 5 blog posts• 11 Facebook posts• 18 tweets169 blog comments393 giveaway entries
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the / zimmerman / agency
KNOXVILLE
7 bloggers hosted• 43% production rate17,526 total impressions to-date 43 social media posts• 3 blog posts• 5 Facebook posts• 35 tweets13 blog comments6 giveaway entries
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the / zimmerman / agency
PITTSBURGH
4 bloggers hosted• 75% production rate15,612 total impressions to-date37 social media posts• 3 blog posts• 7 Facebook posts• 27 tweets42 blog comments76 giveaway entries
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the / zimmerman / agency
BOSTON
5 bloggers hosted• 60% production rate29,473 total impressions to-date35 social media posts• 3 blog posts• 2 Facebook posts• 30 tweets57 blog comments48 giveaway entries
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the / zimmerman / agency
COLUMBUS
5 bloggers hosted• 100% production rate67,981 total impressions to-date46 social media posts• 9 blog posts• 7 Facebook posts• 30 tweets76 blog comments47 giveaway entries
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SHOULD WE CONTINUE TO #FEEDTHEFIRE
YES!• Results
- Generates glowing “word of mouth” reviews and turns bloggers into passionate brand ambassadors.
• Brand awareness- There hasn’t been a single event where an attendee walked away not learning something new about
the brand to share on their blog. This is echoed in their follower’s comments.
• Local market support via trusted non-biased outlets- Gain 3rd party endorsement from local blogs, the third most influential digital resource for
consumers.
• Building FOF for future opportunities and support:- CopyThat!- Disaster Relief- Fire Safety Month- Quarterly Promotions
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the / zimmerman / agency
RECOMMENDATIONS
ZPR provides media analysis of blogger community before scheduling• Increase lead time to 1-2 months in advanceZPR communicates directly with Robin• Before event
- Update Robin with attendees secured- Provide specialized talking points
• After event- Accommodate feedback immediately following dinners
• Whenever additional opportunities arise from pitchingIncrease social media interaction with bloggers• Before, during and after dinners
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