Jeremy WaiteHead of Digital Strategy, EMEA

@JeremyWaiteJeremy.Waite@Salesforce.com

Building MeaningfulRelationships, Faster.

1-1-1Model adopted by:

sharethemodel.org

1% 1% 1%Time Equity Product

$100M+Grants

1MService Hours

25,000+Nonprofit Organizations

Celebrating 15 Years of Giving Back

COMPANIES ARE NO LONGER

COMPETING“

AGAINST EACH OTHER,

”SPEED.

MARCBENIOFF

THEY ARE COMPETING AGAINST

Monitoring Customer JourneysBuilding A Customer Company in Real-Time

Real-Time Events

Rich Contextual Data

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Analyse

Compute The Perfect Response

Deliver The Precise action Proactively and In Context

Customers Are On A Journey“90% of the consumer buying journey now crosses 5 channels”. Google

MARKETING IS NO LONGER ABOUT THE

STUFF YOU“

BUT THE

”

MAKESTORIES YOUTELL.SETHGODIN

We Need To Build Meaningful Relationships. Faster.

UNKNOWN KNOWN1 : Many Marketing 1 : 1 Customer Journeys

WHO • WHAT • WHY • WHERE • WHEN

There’s No Such Thing As…@Scobleizer

#BigData

5BSmartphones

by 2017

550M+Social Networks, Blogs & Forums

(inc. Dark)

Monitoring Customer JourneysVolume. Velocity. Variety. Veracity…

2.5Quintillion

bytes of data every day

Social

CustomerPurchase

Connected

AVINASHKAUSHIK

INFORMATION“

IS POWERFUL. BUT IT IS HOW WE

”USE IT THAT WILL DEFINE US.

• 8,000 Data Points / Second per Bed• A 20 Bed ICU Is Responsible For 9.3m Decisions / Year

1% ! £200m

TECHNOLOGY IS

NOTHING.“

WHAT’S IMPORTANT IS THAT YOU

”

WONDERFULSTEVEJOBS

HAVE FAITH IN PEOPLE, THAT THEY’REBASICALLY GOOD AND SMART,AND IF YOU GIVE THEM TOOLS, THEY’LL DO SOMETHING

WITH THEM.

@HackingData

The One Sentence Business Model

I’m going to do ,

to make better,

as measured by ,

and is worth .

Created by @JeremyWaite

thank y u

@JEREMYWAITE | @SALESFORCE