Jeremy WaiteHead of Digital Strategy, EMEA
Building MeaningfulRelationships, Faster.
1-1-1Model adopted by:
sharethemodel.org
1% 1% 1%Time Equity Product
$100M+Grants
1MService Hours
25,000+Nonprofit Organizations
Celebrating 15 Years of Giving Back
COMPANIES ARE NO LONGER
COMPETING“
AGAINST EACH OTHER,
”SPEED.
MARCBENIOFF
THEY ARE COMPETING AGAINST
Monitoring Customer JourneysBuilding A Customer Company in Real-Time
Real-Time Events
Rich Contextual Data
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Analyse
Compute The Perfect Response
Deliver The Precise action Proactively and In Context
We Need To Build Meaningful Relationships. Faster.
UNKNOWN KNOWN1 : Many Marketing 1 : 1 Customer Journeys
5BSmartphones
by 2017
550M+Social Networks, Blogs & Forums
(inc. Dark)
Monitoring Customer JourneysVolume. Velocity. Variety. Veracity…
2.5Quintillion
bytes of data every day
Social
CustomerPurchase
Connected
TECHNOLOGY IS
NOTHING.“
WHAT’S IMPORTANT IS THAT YOU
”
WONDERFULSTEVEJOBS
HAVE FAITH IN PEOPLE, THAT THEY’REBASICALLY GOOD AND SMART,AND IF YOU GIVE THEM TOOLS, THEY’LL DO SOMETHING
WITH THEM.
The One Sentence Business Model
I’m going to do ,
to make better,
as measured by ,
and is worth .
Created by @JeremyWaite