www.intellego.com.mx

How  are  the  latest  “buzz”  technologies  impac7ng  your  business?  

Fusion  La7na  (Nov  2014)  Miguel  Molina-­‐Cosculluela  

about.me/molina.cosculluela  

®  Antonio  Arias,  Intellego  

¿What questions did Henry Ford asked to manage his business?

®  Antonio  Arias,  Intellego  

 

•  Year 4. Three new models with prices between 600-750 USD Units: 8,423

•  Year 5. Two smaller models and one ‘big’ one Units: 6,398

•  Year 6. Just Model T Units: 10,000

•  Year 7. Just Model T and lower price Units: 11,664

•  Year 8. Just Model T and lower price again Units: 34,528

• How much did we sell? • How much did we spend? • What’s the right price? • Who are our best customers? • Which product is more profitable?

Why?

• How much did we sell? • How much did we spend? • What’s the right price? • Who are our best customers? • Which product is more profitable?

Why?

®  Antonio  Arias,  Intellego  

®  Antonio  Arias,  Intellego  

What questions does

William Clay Ford Jr?

ask to manage his

business?

®  Antonio  Arias,  Intellego  

• How much did we sell? • How much did we spend? • What’s the right price? • Who are our best customers? • Which product is more profitable?

Why

®  Antonio  Arias,  Intellego  

the fundamental business questions to answer are the

same…

What has changed are the tools and amount of data we have at our disposal to answer them…

… and the speed that decisions are expected to be made

WELCOME  TO  THE  ZETTABYTE  ERA  

1  Ze1abyte  =  1,000,000,000,000,000,000,000  Bytes  

In 5 years the amount of digital information in existence will have grown from 3.2 ZB to

40 ZB.

©  2014  Bernard  Marr,  Advanced  Performance  InsFtute,  BWMC  Ltd.    All  rights  reserved.   [Source]

Over 90% of all the data in the world was created in the past 2 years.

©  2014  Bernard  Marr,  Advanced  Performance  InsFtute,  BWMC  Ltd.    All  rights  reserved.  

2013-­‐2014  

From  the  beginning-­‐2012  

[Source]

Google processes on

average over 40 thousand queries per

second, making it over 3.5 billion in a single day.

©  2014  Bernard  Marr,  Advanced  Performance  InsFtute,  BWMC  Ltd.    All  rights  reserved.   [Source]

To  whom  did  we  ask  those  ques7ons?  

 B.G.  

(Before  Google)  

100 hours of video are uploaded to YouTube…

©  2014  Bernard  Marr,  Advanced  Performance  InsFtute,  BWMC  Ltd.    All  rights  reserved.   [Source]

every minute.  

This year 1.2 billion smart

phones.

[Source]

What  does  it  mean  for  your  Industry?      

The amount of devices connected to the Internet will rise from about 14 billion today to 50 billion by 2020.

I  keep  saying,  the  sexy  job  in  the  next  ten  years  will  be  sta7s7cians.      Hal  Varian  (Chief  Economist  Officer  at  Google)  

1.9 million IT jobs will be created

in the US by 2015 to

carry out big data projects.

[Source]  

What  does  it  mean  for  your  Business?            

MOBILE

Performance

Flexibility

Productivity

Innovation

Optimization

More market share

Less risk

Better image

Less operational costs

More revenue

Better relations

INTERNET OF

THINGS

BIG DATA

CLOUD

ADVANCED ANALYTICS

New  technologies  as  business  enablers    

The  streetlight  effect  is  a  type  of  observa7onal  bias  where  people  only  look  for  whatever  they  are  searching  by  looking  where  it  is  easiest  

Data’s  poten7al  value  

Fuente: The Human Face of Big Data, Nigel Holmes, 2012 Invest  in  data  explora7on  to  

iden7fy  poten7al  value  

The  need  to  narrow  scenarios  of  use  

Source: The Data Deluge, The Economist, 2010

What  does  it  really  mean  for  your  Business?  

 

Strategic Planning

Product mix composition

Branch Analysis

Product

Shelf Monitoring

Optimization of Marketing

Mix

Customer Knowledge

Detect cross sales

opportunities

Customer churn

Thank  you!  

Miguel  Molina-­‐Cosculluela  @mikelaingeru