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Wella Kolestint hair color is being introduced in India, one of the fastest-growing markets globally and one of the world’s top 10 hair color countries. This is P&G’s first hair color launch into a new country since the company acquired Clairol and Wella in 2001 and 2003, respectively. Wella Kolestint, known in some other markets as Wella Koleston, has been one of P&G’s fastest-growing global brands in the past year.
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With deep, long-lasting color, Wella Kolestint is designed to appeal to beauty-conscious Indian women:
•Wella Kolestint is the #1 hair color in some of the
world’s largest dark hair markets*, including Brazil,
Mexico, Turkey and Saudi Arabia. This is because
Wella Kolestint is designed to deliver outstanding
color for dark hair.
•The unique Wella formula goes deep to the
core and soaks each hair strand with color while
providing 100% gray coverage.
•82% of Indian women rated Wella Kolestint the
longest-lasting color ever**.
*Based on external data. **Based on AC Nielsen survey of 456 Indian women in 2009.
Availability:
Wella Kolestint offers a palette of 12 Vibrant Shades,
available in October 2010 throughout top cities in
India in Modern Retail, Cosmetic, Drug and top High
Frequency Stores (HFS) and Pharmacies.
About Wella Kolestint Technology:
•Wella Kolestint creates deep, long-lasting color
with a home coloring kit that includes crème
color, color developer, pre-treatment sachet
and post-coloring conditioner.
•The formulas have higher dye loads than
formulas designed for markets with lighter
haired consumers.
•The formula is designed to minimize strand to
strand variation and deliver deep/rich color
from root to tip.
Contacts
TraceyLongGlobalRetailHairColor
AmritaFortMadisonPR(PRAgency)
