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Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw: @Alan_D_Duncan E: [email protected]
Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
Sponsored by Mark Twain
Data, Analytics & Ethics: finding the creepy line
“Get your facts
first, then you can
distort them as
you please.”
Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw: @Alan_D_Duncan E: [email protected]
Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
A bit about me....
• NEW! Research Director, Gartner
• Former advisory board member, QFire Software
• 22 years Information Strategy, Data Governance,
Analytics & Business Consulting
– Director of Data Governance at UNSW
– EDS, KPMG, CPW, Acuma, Pelion, SMS
– Scottish Power, United Distillers, O2, Astra Zeneca,
Carphone Warehouse, Vodafone, Riyad Bank
– Commonwealth Bank, NSW Roads & Maritime
Services, Centrelink, OATSIH, NSW Family &
Community Services, CASA, AMSA, FaHCSIA, DAFF,
Navy…
• Information-Management.com “Top 12 on Twitter”
• Best supporting Actor, 2005 Barnet Drama Festival
• See me this week in “Boudicca” at Verulamium…
Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw: @Alan_D_Duncan E: [email protected]
Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
Key issues
• Analytic value & Data Quality
• Analytic risks & The Creepy Line
• Suggested actions & final thoughts
Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw: @Alan_D_Duncan E: [email protected]
Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
Analytic Value & Data Quality,
Sponsored by Thomas Edison
“The value of an idea
lies in the using of it.”
Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw: @Alan_D_Duncan E: [email protected]
Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
Pay a visit to Whitefellah Burrows…
• 34% of organisations derive greater
business value from “Big Data” once
unstructured data types are addressed.1
• Unstructured data represents 90% of all
real-time data being created today.2
• 59% of organisations say data quality
problems are the biggest barrier to
successful analytics initiatives.3
• 80% of the effort involved in dealing with
data is cleaning it.3
• 1 “What Works in Big Data”, The Data Warehouse Institute,
2014.
• 2 “2011 CMO Study”, IBM Institute of Business Value, 2011.
• 3 “2014 Analytics, BI and Information Management Survey”,
Information Week, November 2013.
• 4 “Planning for Big Data: A CIO’s Handbook”, O’Reilly Media,
2012.
Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw: @Alan_D_Duncan E: [email protected]
Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
…and don’t fall in!
• Do data professionals have a
special ethical
responsibility?
• Is there such a thing as
"good analytics" and "bad
analytics?"
• How can you organize a
structured ethical debate?
• What happens if you ignore
ethical debate?
• Where do you stand?
Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw: @Alan_D_Duncan E: [email protected]
Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
The “Creepy Line”,
Sponsored by Colin Powell
“Experts often possess
more data than
judgement.”
Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw: @Alan_D_Duncan E: [email protected]
Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
The Creepy line
• The creepy line is real
• The creepy line is fuzzy
• The creepy line is near
• There is no such thing as an “absolute right to
privacy”
Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw: @Alan_D_Duncan E: [email protected]
Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
• Risk 1: Anonymization and Data Masking
Could be Impossible
• Risk 2: Protecting People From
Themselves
• Risk 3: It's Easy to Mistake Patterns for
Reality
• Risk 4: The Data Becomes Reality Itself
• Risk 5: Don't Worry About Bad People;
Worry About the Ignorant Ones
Avoiding “creepy” ain’t so easy
Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw: @Alan_D_Duncan E: [email protected]
Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
Digital & Analytic Ethics,
Sponsored by Sir Arthur Conan Doyle
“Data! Data! Data! I can’t
make bricks without clay!”(Sherlock Holmes,
The Adventure of the Copper Beeches)
Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw: @Alan_D_Duncan E: [email protected]
Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
Suggested Actions
• First, Get the Basics Right
• Information Governance Needs To Grow Up
• Connect Business Value & Consumer Value
• Be Sensitive to Culture & Values
• Understand the Origin of Data
• Realize That There Is no Such Thing as
"Being Objective" in Analytics
Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw: @Alan_D_Duncan E: [email protected]
Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
Analytic Ethics, sponsored by the Anangu people of Uluru Kata Tjuta
“Government-aku Law nyiringka ngarapai. Ananguku Law katangka munu kurunta
ngarapai. Nganana Tjukurpa nyiringka tjunkupai wiya. Tjukurpa panaya tjamulu,
mamalu, ngunytjulu nganananya ungu, kurunta munu katangka kanyintjaku.”
“Government law is written on paper. Anangu carry our law in our heads and in our
souls. We don't put our Law onto paper. It was given to us by our grandfathers and
grandmothers, out fathers and mothers, to hold into in our heads and in our hearts.”
Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw: @Alan_D_Duncan E: [email protected]
Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
Suggested Resources
• Maverick* Research: Ethics Are at the Center of the Nexus of
Forces (G00256392)
• Privacy and Ethical Concerns Can Make Big Data Analytics a
Big Risk Too (G00249134)
• Big Data Analytics Requires An Ethical Code of Conduct
(G0026399)
• Digital Ethics, or How to Not Mess Up With Technology
(G00269636)
• Also:
• http://informationaction.blogspot.co.uk/p/favourite-articles.html
Alan D. Duncan http://blogs.gartner.com/alan-duncan/ Tw: @Alan_D_Duncan E: [email protected]
Business Analytics | Information Strategy | Data Governance | Better Business Outcomes
Intellectual curiosity
Skeptical scrutiny
Critical thinkinghttp://www.informationaction.blogspot.com.au/
http://blogs.gartner.com/alan-duncan/
@Alan_D_Duncan
http://www.linkedin.com/in/alandduncan