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How to Build a Rocket
Jenny ThompsonHead of Data Science & Advanced [email protected]
Or three ways a Data Scientist can help you supercharge your business
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“Anonymous. Cobb County Gem & Mineral Society Website”
Forward3D is a 300 strong digital marketing agency running cutting edge campaigns for
global brands
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“Khan, Pervisha (2014).Milky Way Galaxy Shimmering over Nanga, Parbat, Pakistan, Wikipedia.org”
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Space
EarthTechnical Challenges To Overcome:
Trajectory ElectromagneticsPropulsion Tensile Strengths
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Rocket Scientist
Mathematics
Physics
Mechanical Engineering
Computer Science
Chemistry
NASA Needs Rocket Scientists.
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Marketing Horizon
BrandsTechnical Challenges To Overcome:
Data VeracityData VelocityData VarietyData VolumeData Silos
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Data Scientist
Mathematics & Statistics
Creative Programming
Marketing Expertise
Brands Need Data Scientists.
How have Forward3D Data Scientists Helped Brands?
14Building Rockets > Dynamic Attribution Modeling
Measure the true value of each touch in digital paths to conversion using path level, dynamic attribution.
Technical Challenges Overcome:
Data Volumes Data VarietyData Silos
£50
100%
£50
20%30%50%
15Building Rockets > Profit Erosion Modeling
Model profit erosion so that brands can identify issues in media spend, pricing or merchandising.
Revenue Actual ProfitShipping Costs
Fulfillment Media Costs
Warehouse
16Building Rockets > Profit Erosion Modeling
Feed profitability data into media optimisations.
Revenue
Media Cost
Revenue by Display Campaign
17Building Rockets > Profit Erosion Modeling
Feed profitability data into media optimisations.
Technical Challenges Overcome:
Data Volumes Data VarietyData Silos Data Veracity
Attributed Profit
Media Cost
Profitability by Display Campaign
Break Even
18Building Rockets > Machine Learning for PPC Optimisation
Use anomaly detection and machine learning to make better PPC investment & bidding decisions.
Technical Challenges Overcome:
Data Velocity Data VarietyData Silos
Time
Expected Query Velocity
Anomalous Query Velocity
Queries
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“Aldrin, Buzz [1969]. Aldrin Bootprint, Wikipedia.org”
Any Questions?
Thank You.
For an informal discussion on how we can help solve your data challenges, come and grab me!
