KEY FINDINGSof Passle 's research into the content

marketing habits of UK PR Agencies in 2015

THE AVERAGE KLOUT SCORE INTHE TOP 50 UK PR AGENCIES IN

2015

THE NUMBER OF BLOGSPRODUCED BY THE TOP 50 UK

PR AGENCIES IN 2015

473,527

BLOGS VS INSTAGRAM VS TWEETS

THE TOP 50 UK PR AGENCIES PRODUCEDAN AVERAGE OF 6 .6 TWEETS PER STAFF IN 2015 ,

COMPARED TO 1 .67 INSTAGRAM POSTS AND 0 .75 BLOGS .

INSTAGRAMPOSTS

22 OF THE TOP 50 PR AGENCIES HELDINSTAGRAM ACCOUNTS .

5 OF THESE REPLACE COMPANY BLOGS .

22

BLOGS

TWEETS

FIND OUT HOW YOUR AGENCYCOMPARES TO THE TOP 50 .

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