LVIMA – Digital Planning Day

NETMINING

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EXPERIENCE

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DATA LOOP

DESKTOP

MOBILE

DYNAMIC 1:1 MESSAGING

DMP

ON-SITE

LOOK-A-LIKE

CONTEXTUAL SIGNALSINTENT MODELS

WEATHER

CRM

TRAVEL INTENDER

MOBILE / LOCATION

DATA SOURCES

ACTIVATION

SEARCH DATA

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DATA ACTIVATION

DYNAMIC MESSAGES

DESKTOP

MOBILE

DIRECT TO PUBLISHER

PRIVATE MARKETPLACE

OPEN EXCHANGE

HIGH IMPACT

RICH MEDIA

VIDEO

DYNAMIC MESSAGES

DISPLAY ACTIVATIONCHANNELS

PROGRAMMATICINVENTORY

CREATIVEFORMATS

FACEBOOK

STANDARD

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SMART REMARKETINGSM

zz

On-Site Data

1st Party

Demo Data

Highest Interest Product

Historical Location Data

Consumer/Marketer’s Geo Locations

Demo Data

Dynamic LocalizedCreative

CONSUMER CONVERTSRESULT

CONSUMER VISITS SITE/HOTEL

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FINDING AND KEEPING YOUR BEST CUSTOMERS

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Utilize historical visitation data of your visitors to drive them back to your property.

Upsell consumers on location for rooms, shows, dining, and nightlife.

Conquest your competition’s competitors and deliver them to your property.

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COLLECT AND MATCHAVAILABLE DATA POINTS

TARGET YOUR OFFLINE CONSUMERS ONLINE

BRING OFFLINE DATA ONLINE

OFFLINE DATA ATTRIBUTES

Gender

Frequency

Spend

LoyaltySale

Products

Email

Coupons

Address

Customer Database

(CRM)

Address

Frequency

Sale

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PMP DEALS

We pride ourselves in building strong and valuable partnerships. Here is a snapshot of our private marketplace deals.

SECOND LINE

Build models based on signals via browsing behavior, contextual content, sites visited by engaged consumers

Identifies which types of browsing behaviors are most likely to lead to a conversion

Understands what types of interest segments/categories over index and then serves ads to those audiences

We can build out different segments for each travel/hotel line of business

INTENT SEGMENTS

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NETMININGDATA SCIENCE TEAM

BUILDING THE UBERTRAVEL SEGMENT

LAS VEGASINTENDER

NEWLYENGAGEDURBANSOCIALITE

HARDCOREGAMBLER

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CUSTOMIZED DYNAMIC CREATIVE

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CROSS-DEVICE CAPABILITIES

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CROSS-DEVICE ANALYTICS

FLEXIBLE PRICING

SCALE / SITE QUALITY

PROPRIETARY DATA

WHY WE ARE DIFFERENT

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QUESTIONS?

Data Types:• 1st-party

• Explicit engagement/interactions on market web site

• In-store purchase data

• 2nd-party• Predictive modeling• Historical visitation

patterns by physical location (mobile)

• Real-time location (mobile)

• 3rd-party• Implicit/behavioral• Data Partnerships

3rd party

1stparty

On-siteBehavior

Geo/Lat-long

BrowsingBehavior

Habits

Shopping

History

AUDIENCEINTELLIGENCE

(our version of AI)

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UNDERSTANDING DATA SIGNALS

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DATA-DRIVEN PROSPECTING

Our data science team builds out proprietary data segments that are modeled from your 1st party data and enhanced by our 3rd party data relationships

Engage app users and website visitors using both desktop and device data. Utilize geo targeting strategies and historical location data

LOOK-ALIKE MODELING

INTENT SEGMENTS

CROSS-DEVICE TARGETING

We identify your most engaged users and uncover new prospects showing similar attributes

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COMPETITIVE CONQUESTING

3rd Party Data

On-site Behavior/Exposure Path Data

Intent Segments

Contextual Signals

Geo Location:Consumers

Geo location: Marketer’s Locations

Geo Location:Competitor’s Locations

Demo data

COMPREHENSIVE UNDERSTANDING OF COMPETITIVE LANDSCAPERESULT

CONQUESTING TACTICS

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HIGH IMPACT

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PREMIUM VIDEO

Netmining offers a wide range of video targeting capabilities. All campaigns incorporate our proprietary audience scoring and optimization technology.

Video units see 3x more engagement than the standard ad*Rhythm Media, 2014

ADVERTISERC

TR

AUTO 1

0.04%

0.124%

3X CTR

2X CTR

MARKETER RUNNING DISPLAY CAMPAIGN

AUTO 2 TIRE 1

0.04%

0.079%

TIRE 2

W/O VIDEO W/ VIDEO

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CROSS-DEVICE CAPABILITIES

Netmining’s Dynamic Insights Reporting Dashboard takes all of your display data and summarizes it into clear insights that are actionable at a glance.

Interface Examples:

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DYNAMIC INSIGHTS

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AUDIENCE INSIGHTS

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CREATIVE ENGAGEMENT INSIGHTS