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2014 PSJP KKMM

NATIONAL BIG DATA ANAYTICS

INITIATIVE

PRESENTED BY:

DR KARL NG

DIRECTOR, INNOVATION CAPITAL DIVISION

MDeC

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2014 PSJP KKMM

AGENDA

1. Recap on 25th ICM decision on Big Data Analytics (BDA)

2. Data is the “new oil” of the 21st century

3. Strategic Intent of National BDA Initiative

4. BDA priorities

4.1 Creation of an enabling national BDA framework

4.2 Seed use of BDA in public sector via 4 pilot projects

5. Summary

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RECAP ON 25TH ICM DECISION

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2014 PSJP KKMM

Decisions Made at 25th ICM 2013

MSC Malaysia Implementation Council Meeting 2013

(ICM) chaired by YAB PM has approved the following:

KKMM, with MAMPU’s support, to develop Malaysia’s Big Data

framework

MAMPU and MDeC to jointly implement 4 government-initiated BDA

pilot projects

To kick-start BDA for Private Sector led by MDeC

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2014 PSJP KKMM

ICT CONTRIBUTION TO GDP

#28

TOP 20

2010/11 2020

WEF GLOBAL IT REPORT * Among 144 Economies

#16

TOP 10

2011 2020

IMD WORLD COMPETITIVENESS

SCOREBOARD Among 59 Economies

2010 2020

10.5%

17%

Source : ICTSA 2012, GITR 2010-11, IMD 2011

Note: EIU Digital Economy Ranking has been replaced

with WEF Global IT Report as the EIU Digital Economy

Ranking report was only produced as a once-off

publication

Digital Malaysia’s 2020 Aspirational Goals

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The Malaysian ICT services sub-sector has huge potential growth, with a

projected share of about 50% in the nation’s Digital Economy in 2020…

SOFTWARE DEVELOPMENT

OTHER IT SERVICES

ICT SERVICES

IN 2020

Abt 50%

BIG DATA

ANALYTICS CLOUD

SOCIAL

MEDIA

MOBILITY

TELCO SSO

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2014 PSJP KKMM

DATA IS THE “NEW OIL” OF THE

21ST CENTURY

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Data is Exploding, Giving Rise to

Opportunities!...

Data collected in Improved Decision-Making

694,445 SEARCH QUERIES

168 MILLION EMAILS SENT

iPHONE APPLICATIONS DOWNLOADED

13,000+

320+ NEW

TWITTER ACCOUNTS

Analysis

Forecasting

Prediction

Seconds

BIG DATA

ANALYTICS

Better Targeting

Behavioral Prediction

% of the Digital Universe that is

actually being tagged and analysed

0.5%

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Big Data: Defined

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Clear Benefits Derived From BDA

US RETAIL

GLOBAL

PERSONAL

LOCATION DATA

US$100 B Increase service

provider

revenue

MARKETING

MANUFACTURING

–50%

Decrease

development,

assembly costs by

71%

Percentage

of marketers

who plan to

implement

BDA next 2

years 60%

Increase

net

margin

by

EUROPE PUBLIC

SECTOR ADMIN

€250 B Increase industry

value per year

US HEALTH CARE

US$300 B Increase industry

value per year

BUSINESS INTELLIGENCE

73%

Percentage of companies used BDA

to increase revenue

Increase existing

revenue stream

57%

Create new

sources of revenue

43%

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Key Components of BDA Ecosystem

Government Economic Social

Data Owners System Users/Providers

Private Companies System integrators, Solution Providers,

Business Intelligence, etc

MAMPU,DOSM, MACRES,

Bernama, MET, DOE, MOH Universities, Research Institutions

Talent Info/Infra Funding Regulatory Technology

Mining Analytics Synthesis Predictive

Traditional

Media Social Media Transactional

Data

National

Statistics

Data In Silos Shared

Data

Open

Data

Private Sector

Public Sector

Data Sources

Enablers

Data Mix

Value-added

elements

Applications

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STRATEGIC INTENT OF NATIONAL

BDA INITIATIVE

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Strategic Intent of National BDA Initiative

1. Proliferate the usage of BDA in all sectors

2. Catalyse adoption and usage of BDA in the public sector

3. Build the BDA industry in Malaysia

I. Grow use of BDA

II. Build strong talent

and skillsets in BDA

III. Building sustainable

National BDA

initiative

I. Public - Private BDA

initiatives

II. Leadership in BDA

III. Widespread use of

BDA

Short Term

(1-2 years)

Medium Term

(3-4 years)

Long Term

(5-7 years)

I. Kick start strategic

priority projects

• Framework

• Pilot projects

• Private projects

Short Term

(1-2 years)

• Kick start BDA priorities

• Framework

• Pilot government projects

• Private sector projects

Medium Term

(3-4 years)

• Grow use of BDA – become

a consumer of BDA

• Build strong talent and skillsets in BDA

• Building a sustainable National BDA initiative

Long Term

(5-7 years)

• Leadership in BDA, become

both a producer & consumer of BDA

• Public – Private BDA initiatives

• Widespread use of BDA

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BDA Priorities (Short Term)

Creation of an enabling national BDA framework

Seed use of BDA via 4

pilot projects

Grow use of BDA in

other ministries Seed use of BDA via an

initial seeding fund for

20 BDA applications

Grow use of BDA in

other sectors

3

2

1

Private Sector

Public Sector

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2014 PSJP KKMM

BDA Priorities (Short Term)

Creation of an enabling national BDA framework

Seed use of BDA via 4

pilot projects

Grow use of BDA in

other ministries Seed use of BDA via an

initial seeding fund for

20 BDA applications

Grow use of BDA in

other sectors

3

2

1

Private Sector

Public Sector

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2014 PSJP KKMM

STRATEGIC INTENT

Government aspiration for

Malaysia in the use of BDA and

how the BDA framework can assist

in providing a structured way of

realising the vision

EXAMPLE

Malaysia will be a regional leader

in the use of big data analytics to

enhance services, deliver new

services and provide better policy

advice, while incorporating best

practice privacy protections and

leveraging existing transformation

programs.

MEASUREMENT OF SUCCESS

Measuring the success of the

National Big Data initiative in the

public and private sector (incl.

yearly target)

EXAMPLE

Measures related to drive

efficiency, collaboration and

innovation in the public sector;

(industry growth etc.)

MATURITY MODEL

Development of maturity model

to benchmark and measure the AS

IS and TO BE stages.

EXAMPLE

What is required for a BDA framework?

Creation of an enabling national BDA framework 1

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GOVERNANCE

STRUCTURE & PARTIES

RESPONSIBLE

Create a Governance

structure that comprise

ministries & agencies, driven

by the Minister. Identify key

players with clear roles and

responsibilities

EXAMPLE

1. KKMM, MCMC, MAMPU,

MDeC, MoE, MOHR, MDeC,

TalentCorp, etc.

IMPLEMENTATION

ROADMAP

Implementation roadmap for

BDA framework.

EXAMPLE

1. Milestones & deliverables

2. Timeline

3. Action Items

4. # of phases

GAPS & PRIORITIES

Prioritise phases based on

current gaps and priorities.

Gaps and priorities to be

identified during BDA

framework development

EXAMPLE

1. List of gaps

2. Priority List

What is required for a BDA framework?

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2014 PSJP KKMM

BDA Priorities (Short Term)

Creation of an enabling national BDA framework

Seed use of BDA via 4

pilot projects

Grow use of BDA in

other ministries Seed use of BDA via an

initial seeding fund for

20 BDA applications

Grow use of BDA in

other sectors

3

2

1

Private Sector

Public Sector

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2014 PSJP KKMM

STRATEGIC INTENT

1. Prioritise which pilot projects

to start based on level of

readiness, urgency, support

and data availability.

2. Develop the objectives,

target and end goals.

EXAMPLE

Propose ministries to start with

Crime Prevention and Infectious

Diseases

OUTCOME

Measure the success and

effectiveness of the pilot projects

EXAMPLE

1. Crime Prevention:

Optimisation of resources

2. Infectious Diseases:

Prediction of potential

infectious disease outbreak

What is required in the creation of Pilot projects?

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PARTIES

RESPONSIBLE

Describe key players. Identify

who they are and their roles and

responsibilities related to pilot

projects

EXAMPLE

Project owners: KPDNKK, KKMM,

KDN, KKM

IMPLEMENTATION

ROADMAP

1. Implementation roadmap for

Pilot projects and post pilot.

2. To address potential new BDA

projects for immediate and

near future implementation.

3. To identify and funnel

potential BDA projects for

collaboration with private

sector

EXAMPLE

1. Milestones & deliverables

2. Timeline

3. Action Items

4. Best practices

GAPS & PRIORITIES

1. Stock take of current data

available.

2. Identification of risks, gaps,

priorities and guidelines.

EXAMPLE

1. List of gaps

2. List of data owners

3. Priority List

What is required in the creation of Pilot projects?

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Government-Initiated BDA Pilot Applications

PRICE WATCH

SENTIMENT ANALYSIS

WHY?

To reduce profiteering due to

policy changes

OUTCOME:

Predict optimal pricing and maintain a price position by analysing price and demand elasticity

WHY?

To quickly gauge the public perception and feedback on a

certain topic

OUTCOME:

Government makes well-informed

decisions to address well being of rakyat

WHY?

Crime root cause and trend analysis,

optimise law enforcement

resources

OUTCOME:

Reduced crime rate

WHY?

To predict outbreak probability and

locations

OUTCOME:

Reduce infection incidences and

fatalities

LEAD AGENCY:

KDN (Home Ministry)

LEAD AGENCY:

KKM (MOH) LEAD AGENCY:

KKMM (MCM)

LEAD AGENCY:

KPDNKK (Ministry of Domestic Trade & Consumer Affairs)

Seed use of BDA in public sector via 4 pilot projects 2

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2014 PSJP KKMM

Open data Open data is data that can be freely used, reused and

redistributed by anyone.” OpenDefinition.org

Benefits

UK: Reduced Mortality for Heart Surgery

UK heart surgeon Sir Bruce Keogh persuaded his-colleagues to

publish comparable data on their individual clinical outcomes –

a global first. 7 years later, dramatic improvement in survival

rates are reported in all, there are 1,000 fewer deaths in

English heart surgery units each year than there were.

Canada Tax Status Misuse

Open Data exposed CAN$3.2bn misuse of

charitable status in tax code in Canada

http://eaves.ca/2010/04/14/case-study-open-

data-and-the-public-purse/

Bus Stops in the UK

UK released data on location of 300,000 bus-stops; Community

(Open Street Map) corrected 18,000 of them, improving official

data accuracy

Finnish geo data study

SME’s grow 15% more w/free geo data as opposed to paid

data. Effect visible after 1yr, stronger after 2yrs.

http://epsiplatform.eu/content/finish-study-psi-pricing-geo-

data

EU Commission Research

• Open Government Data in EU would

increase business activity of €40bn.

• Indirect benefits (people who use those

services) up to €140bn per year (0.7% of

GDP) * source details: Vickery Study

• Deloitte Study: 10x – 100x increase in usage

from opening up data (7 case studies) – not

about the price as much as reduction in

transaction cost

Data In Silos Shared

Data

Open

Data Data Mix

Source: http://okfn.org

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Data.gov – 47 countries globally

Philippines

Open source version of Data.gov, called the Open Government Platform (OGPL), can be

downloaded and evaluated by any national Government or state or local entity as a path

toward making their data open and transparent. (Source: Data.gov)

Source: http://okfn.org/opendata/

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SUMMARY

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Key Takeaways

BDA innovation will come from the private sector

The government plays a crucial role in enabling BDA

innovation:

Open & Shared Data Policy

Education (Science, Technology & Math)

Infrastructure (High-speed bandwidth at lower prices)

Funding (Innovative BDA projects, BDA startups)

Regulatory (Remove barriers to BDA innovation)

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THANK YOU

Q & A