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Benji CraigSenior Website Designer | WebLink International
• Designer & Marketer since 1996
• Married and father of two
awesome boys
• Lover of Technology, Interwebs
and Chipotle
• CONNECT:
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• Saas Company founded in1996
• Software solutions for over
700+ Associations
• Headquartered in Indianapolis,
IN
• 94% Customer Retention Rate
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• Social Media Stats
• Issues We Face as Marketers
• Tools for Success ROI Tracking
• Sample Game Plan
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Stats
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SOCIAL
Number of social network users worldwide
1.8 Billion
6http://www.statista.com/
US Population with Social Profile:
67%
7http://www.statista.com/
Number of active users worldwide:
1.4 Billion
8http://www.statista.com/
Year-over-year audience growth:
80%
9http://www.statista.com/
Number of monthly new users:
284 Million
10http://www.statista.com/
@KatyPerry Twitter followers:
53 Million
11http://www.statista.com/
with Social Media?
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WHAT ARE
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Your Marketing Targets
Your Marketing Targets
Social Reach
Social Media Success.
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TOOLS
Social Media Success.
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TOOLS
BONUS: 500 points –Who uses these tools? @benjicraig
Social Mention (Monitor)
Google Alerts (Monitor)
Feedly (Monitor)
Buffer (Scheduling/Measure)
Followerwonk(Measure/Connect)
TweetReach (Measure/Connect)
Google Analytics (Communicate/Measure)
Facebook (Communicate/Measure)
Twitter (Communicate/Measure)
YouTube (Communicate/Measure)
Wistia (Communicate/Measure)
AMS (Communicate/Connect)
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Social Media Tools
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Social Media Tools
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Social Media Tools
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Social Media Tools
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Social Media Tools
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Social Media Tools
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Social Media Tools
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Social Media Tools
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Social Media Tools
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Social Media Tools
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Social Media Tools
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Social Media Tools
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Use one major event
Create landing page for event (use dynamic page from AMS)
Create UTM code for each platform
Setup scheduled posts for the 4 weeks leading up to event
Locate 3 power users on each platform to help promote
Post-event Comparison:• Attendees from previous event (AMS)
• Page visits on event page (Google Analytics)
• Social shares (Buffer, Platform or Google Analytics)
• Measure engaged users to determine total exposure (Platform)
Use one page of useful page of content on your website
Find 10 users that are discussing topic
Research users to determine their authority
Compare users to status in AMS (member vs. non-members)
Engage users with conversation leading up to share of content
Post-process Review:• Determine engagement from users (followers, likes, etc.)
• Page visits on content page (Google Analytics)
• Social shares by users (Buffer, Platform or Google Analytics)
WebLink International3905 West Vincennes Road, Suite 210
Indianapolis, IN 46268
Toll-Free Phone: 877.231.4970
www.weblinkinternational.com
