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Do You Have a FB Page? A Twitter Page? A Social Media Team? So What! Get past the deja vu and focus on what really matters. ROI is business measurement, not alchemy. The key between Marketing & ROI is correlation. Dare to Connect Them!
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SOCIAL MEDIA ROI MEASURE WHAT MATTERS
Paul Prewitt @paulprewitt #sm4edu
DO YOU HAVE:
FB PAGE? TWITTER PAGE? SOCIAL MEDIA TEAM?
SO WHAT?
IS THIS WORKING?
DEJA VU
Other schools have a FB Page
Let’s go Social too!
Who has to “approve” this?
Let’s put PSAs on YouTube!
THE LONG STORY / SHORT
ENGAGEMENT
WHY? SOCIAL MEDIA
IS NOT FREE
ENGAGEMENT = TIME = MONEY = INVESTMENT
RETURN ON INVESTMENT ROI = [GAIN FROM INVESTMENT – COST OF INVESTMENT] /COST OF INVESTMENT
the formula
IF YOUR EQUATION SHOWS A COST IN DOLLARS AND A GAIN AS FACEBOOK LIKES... YOU ARE IN TROUBLE!
INVESTMENT ACTION REACTION NON
FINANCIAL IMPACT
FINANCIAL IMPACT
$$$$ $$$$
INVESTMENT - RETURN RELATIONSHIP
THIS IS VERY IMPORTANT, BUT ROI DOES NOT LIVE HERE.
THE MAGIC WORD IS: CORRELATION
ENGAGEMENT
PROSPECTS
SUPPORTERS
SOCIAL MEDIA ROI MORE THAN % GROWTH
IDENTIFY PROSPECTS IMPROVE PROFILES
SOCIAL INTERACTIONS A PART OF YOUR STORY!
SOCIAL MEDIA ROI DRIVES SUPPORTERS
