Upload
lmzablah
View
208
Download
4
Tags:
Embed Size (px)
DESCRIPTION
PARA MISS ZU
Citation preview
Ad Campaign Analysis
“Holidays are Better with M”
By: Lorena María Zablah Meléndez
GENERAL INFORMATION
• Type of product:
–Chocolate
• Brand:
–M&M
• Campaign:
–Holidays are better with M
CREATIVE BRIEFING TARGET
AUDIENCE: • All age people
DESIRED POSITIONING • Global. Any time,
anywhere
KEY PROMISE OR BENEFIT
• Everything is better with M&Ms
COMMUNICATION TONE
• Emotional
MESSAGE ANALYSIS
• Everything you do is better with M&Ms What
• Using funny videos How
• All-age To whom
• On a Christmas When
• A house Where
CONCEPT AND SLOGAN
What is the concept chosen to differenciate the product or
service?
M&M’s are the best chocolates to share
on holidays
What is the slogan?
Holidays are better with
M&Ms
WEB PLATFORM
The campaign games attract more visitors and
clients.
WEB PLATFORM (CONT.)
People are able
to comment or
like the
campaign
CAMPAIGN VIDEO
PERSONAL OPINION
The disadvantage is that it does
not have a variaty of
videos
It is fun and
exciting
It is attracting
CREDITS PRODUCTION
ANALYSIS
EDITION
CORRECTION
COPY, PASTE
LORENA ZABLAH