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Print MediaMonthly Report August 2016
Analysis: Mediatrack Pakistan
About the Report: This report doesn’t includes classified ads, Job opportunities, Tender, Condolence, and Notices. Mediatrack monitor the data from all major Publications of Karachi, Lahore, Islamabad Hyderabad, Multan, Peshawar and Quetta regions.
For Magazines and Digest all type of advertisement monitored. 30+ Weekly, Monthly Bio Monthly Magazines and Digest monitor for this study.
Analysis are based on Publications and Magazines spending combine. Sunday Magazines of Publications are merged with Publications.
About Mediatrack:Mediatrack is Brand of the year awarded ISO 9001 certified company imaged in TV, FM, Print and Out of home media monitoring for Pakistan and Afghanistan.
About the Report
Analysis based on Publications
TOP 20 CATEGORIES % Share of Spent
EDUCATIONAL INSTITUTES
CONSTRUCTION COMPANIESBANKS
FEDERAL GOVERNMENT
GOVT OF PUNJAB
GOVT OF SIND
CONSTRUCTION METERAL
MOBILE PHONE OPERATORS
GARMENTSAIRLINES
SOAPS / FACE WASH
GOVT OF KPK
UPS/BATERIES/CABLES
MEDICINERAZERS
READY TO COOK FOODS
FERTILIZERS
HOTELS/RESTAURANTS
PETROL/LUBRICANTS
CHARITY ORGANISATIONS
19%
13%12%
10%9%
4%2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
TOP 20 ADVERTISERS % Share of Spent
GOVERNMENT OF PAKISTAN
GOVERNMENT OF PUNJAB
HABIB BANK
BAHRIA TOWN
GOVERNMENT OF SINDH
TREET CORPORATION MCB
CITY SCHOOL
DIAMOND POLYMER
GOVERNMENT OF KPK PIA
SILK BANK
CHEN ONE
BEACONHOUSE SCHOOL
BANK AL HABIB
CHINA MOBILE
ALLIED BANK
PUNJAB GROUP OF COLLEGE UBL
BIG BIRD FOODS
14%
7%
4%3% 3%
2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
TOP 20 BRANDS % Share of Spent
MINISTRY OF INTERRIOR PUNJAB
GOVERNMENT OF PAKISTAN
HABIB BANK
BAHRIA TOWN
HEALTH CARE DEP PUNJAB
MINISTRY OF PLANNING & DEV MCB
CITY SCHOOL
DIAMOND JUMBOLON BOARD
GOVERNAMENT OF SINDH
BAHRIA TOWNNADRA
SENATE OF PAKISTAN
ELECTION COMMISSION
GOVERNAMENT OF PUNJAB PIA
UNIVERSITY OF LAHORE
HBL FREEDOM ACCOUNT
PUNJAB EXCISE & TAXATION
BANK AL HABIB CURRENT AC
3%
3%2%
2% 2%2% 1% 1% 1% 1%
1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
TOP 10 URDU PUBLICATIONS % Share of spent
JANG
DAILY EXPRESS
NAWA-E-WAQT
DAILY DUNYAKHABRAIN
DAILY NAI BAAT
DAILY AUSAF
DAILY MASHRIQ
DAILY KAWISHDAILY AAJ
41%
15%
11%8%
6%4% 3% 2% 2% 2%
TOP 10 ENGLISH PUBLICATIONS % Share of spent
DAILY DAWN THE NEWS
DAILY TIMES
BUSINESS RECORDER
EXPRESS TRIBUNE
THE NATION
PAKISTAN OBSERVER
PAKISTAN TODAY
THE FRONTIER POST
32%
25%
14%
11%9%
6%
3% 2%0%
PAGE AD TYPE ANALYSIS% Share of spent
Back Page 16%Front Page25%
Back inside
3%Front inside12%
Inside44%
REGION WISE ANALYSIS % Share of spent
Is-lam-abad21%
Multan5%
Quetta 3%
Pe-shawar
3%
Hy-der-abad1%
Karachi 35%
Lahore 32%
ENGLISH VS URDU PUBLICATION% Share of spent
ENGLISH35%
URDU
65%
WEEKLY SPENDING TREND% Share of spent
Saturday Sunday Monday Tuesday Wednesday Thursday Friday
13%
36%
12%
10%8%
10% 10%
Analysis based on Magazines
TOP 10 MAGAZINES% Share of Revenue
AKHBAR-E-JEHAN
DALDA KA DASTERKHUAN
FAMILY MAGAZINE
WOMENS OWN
HERALD MAGAZINE
DAILY TIMES TGIF MAGAZINE
SHE MAGAZINE
BAWARCHI KHANA
MAG MAGAZINE
MASALA TV FOOD MAG
27%
8% 8% 8%7% 6% 6%
4% 4% 4%
TOP 20 ADVERTISERS % Share of Spent
GOVERNMENT OF PAKISTAN
GOVERNMENT OF PUNJAB
HABIB BANK
BAHRIA TOWN
GOVERNMENT OF SINDH
TREET CORPORATION MCB
CITY SCHOOL
DIAMOND POLYMER
GOVERNMENT OF KPK PIA
SILK BANK
CHEN ONE
BEACONHOUSE SCHOOL
BANK AL HABIB
CHINA MOBILE
ALLIED BANK
PUNJAB GROUP OF COLLEGE UBL
BIG BIRD FOODS
14%
7%
4%3% 3%
2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
TOP 20 BRANDS % Share of Spent
GOLDEN PEARL BEAUTY CREAM
WHITE ROSE HAIR REMOVAL CREAM
CHANDNI WHITENING CREAM
BERRIO SHAMPOO
MARHABA ISPAGHOL
SUFI CLASSIC SOAP
CARE BEAUTY SOAP
KAMAL LABORATORIES
HASHMI ISPAGHOL
K n S CHIKEN
STILLMANS BLEACH CREAM
CARE HAIR REMOVAL CREAM
DAWN BREAD
QARSHI JAM-E-SHIREEN
PEEK FREANS RIO BISCUITS
ENGLISH TOOTH PASTE
ENGLISH ANTI LICE SHAMPOO
HAPPILAC PAINT
CITIZEN PLASTIC FURNITURE
US2PK.COM
4%
3% 3% 3% 2%
2%2% 2% 2% 2%
1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
For query on DATA, please contact:
Mediatrack House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off
Main Sharah-e-Faisal, Karachi, Pakistan.
For other queries, please contact PAS at:[email protected]
Mr. Arshad [email protected] Phone: +9221-34289818-9
THE END
