Redesigning / Rebranding website

Without Losing Traffic

Menachem Rosenbaumhttp://luckyboost.com

@luckyboost

To Do List

1. Billed new website fully SEO friendly2. Create a full list of all current URLs3. Create a full list of all new URLs4. Match up the two lists5. Create the proper redirects6. Upload new site with redirect rules (.htaccess

or httpRedirect)

Redesigning websites creates a process inside

the company.Your job is to make sure SEO is part of each step!

Questions to ask before redesign

1. Should there be structure changes?2. Should there be changes to content?3. Does website have an affiliate program?4. Does website have tracking parameters in URL?5. Was website hit by a penalty in the past?6. Are subdomains being used?7. Are there old pages that were

(or not) redirected? ??

SEO Job

• Keywords / Entities• Keyword cannibalization• Flat architecture• Internal linking• Redirects (tracking parameters, affiliates, old pages, penalties)

• User friendly• Website Speed

The Change Over

Test new siteTest redirectsrobots.txt2 sitemaps GoalsDisavow fileMonitor errors - Fix ASAPMonitor crawling

https://www.seroundtable.com/google-disavow-https-21031.html

2 sitemaps

Old

New

Monitor crawling

UserAgent=*bot* | timechart count by UserAgent span=1h

Old New

Case Studysubdomain to subfolder

Not only Google

Rankings

Thank YouMenachem Rosenbaum

menachem@luckyboost.com@luckyboost