Uutta otetta data-analytiikkaanJukka Huhtamäki @jnkkaIISLab, TTY

Data ja analytiikka liiketoiminnan kehittämisessätorstaina 26. marraskuuta 2015#Data4BizTraining @edutechtut

ETL DADExtract Transform Load

Data EngineeringData Warehouse

Forever

Discover AccessDistill

Data ScienceWhatever means

Now

Smart data

We need a movement with a quicknessYou are the witness of changeAnd to counteractWe gotta take the power back

De la Rocha et al. (1992)

MAD skillz (Cohen et al. 2009)

Magnetic: Data warehouses should draw data like a magnet, not repel it. Sharing data within organization should be the default

Agile: It should be straightforward for anyone to start analyzing data (analytics democracy)

Deep: Analysis should be as deep as analysts’ skills allow, not as shallow as IT rules

https://en.wiktionary.org/w/index.php?title=juonikas&oldid=31154683

Case Google Analytics• Custom dimensions:

https://developers.google.com/analytics/devguides/collection/analyticsjs/custom-dims-mets

http://bit.ly/gacustom2015

(Parker, 2014)