Niels van Maaren.nl

InterEditionDijkmanPartners

SOCIAL SUSTAINABLE SYSTEMS

Illustrations via https://thenounproject.com/

Innovation is for executives.

Reality:

Practitioners on the ground are most often the source of breakthrough ideas.

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Innovation Planning is an oxymoron

Reality:

Measured, scientific approaches toinnovation do exist and can make it a systematic process.

An oxymoron is a figure of speech that combines two words that contradict each other in their literal meaning

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SO?

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Illustration via https://thenounproject.com/

Think of Innovations as SystemsN

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Image via book 101 design methods

Think of in concepts not in execution

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execution

Think Human ValueN

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101 Design MethodsA structered approach for driving innovation in your organization

Seven modes

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One example per mode

Offering-Activity-Culture Map

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Image via book 101 design methods

Innovation Evolution Map

Image via book 101 design methods

User Pictures Interview

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Image via book 101 design methods

User Journey Map

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Image via book 101 design methods

Puppet Scenario

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Image via book 101 design methods

Solution Roadmap

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Image via book 101 design methods

Innovation Brief

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Image via book 101 design methods

A short impression of this book which is a toolbox filled with

research techniques

Illustration via https://thenounproject.com/

PresentationIn the Natlab Eindhoven

Mood

Skills

Ch

alle

nge

Low Middle High

Emotion

hopeful

proud

cheerful

anxiously

euphorically

bored

sad

suspicious

surprised

Active

Passive

Visitor Journey

Digest and shareOrientationInvitation

Arrival NatLabWait andentertain

See andexperience

Drink andcatering

Reluctant

Not interested in subject

Irritated

No parkingspotaccessibility of

entrance

Dull environmentToo much time

waiting

Bored

Languidpresentations

Space notadequate

Distracted

Too long waitingtime catering

Music not pleasant

Parsimonious

No open communicative

atmosphereMusic too loud

Skeptikal

Treasure

Key activity

Risk

Invitation Site DecorationTopics and SubjectsKey note speakers

Catering Discussion board

Flow experience

Fascinated

Animation andPasstime in theme

Arroussal

Stylish drinks andtreats

Attractive andinteractive spaces

Impressed Delighted

Clear signs androuting on site

Appealing Themewith image and

text

SecureInspiredTou

chp

oin

tsTo

uch

po

ints

Visitor Journey

Digest and shareOrientationInvitation

Arrival NatLabWait andentertain

See andexperience

Drink andcatering

Reluctant Irritated Bored Distracted Parsimonious Skeptikal

Invitation Site DecorationTopics and SubjectsKey note speakers

Catering Discussion board

FascinatedArroussal Impressed DelightedSecureInspired

Treasure

Key activity

Risk

Intervention

Consolidation

High Impact Touchpoints