Upload
christina-hsu
View
43
Download
0
Embed Size (px)
Citation preview
Developing Creative Mobile Games
3 of 6Christina Hsu
Case Study
Agenda Success Story of <Candy Crush Saga> What We Can Learn from <Candy Crush
Saga> <The Unfinished Swan> From Student
Prototype to Commercial Game Q&A
Success Story of <Candy Crush Saga>
Developer / Publisher
About King.comWelcome to King.com, the largest skill gaming site in the world, where you can play free games online in competitive tournaments in categories such as puzzle, strategy, word, action, card and sports games.
King.com was founded in 2003 with the goal of becoming the premiere destination for skill gaming on the internet. We currently have more than 150 addicting games in our portfolio and we are constantly developing new and exciting on line games.
150+ casual games
On Facebook: the ‘Saga'
“Saga Framework”Proven Game
10 M
20 M
2011Now
Daily active users (FB)
The Formula of Success = A*
http://www.businessinsider.com/the-future-of-mobile-deck-2012-3?op=1
3 platforms are shaping the future
1. Facebook
http://jmak.tumblr.com/
2. Smart phones
3. Tablets
Play everywhere
Game State-Progress
?
FB connected users are MUCH more valuable
* Retention * Engagement * Likelihood to pay
Accessibility: 2005 vs. 2013
Accessibility: 1st time gamers
Intuitive Controls
YouTube: Bullfrog playing Ant Smasher
Mouse
Touch Screen
Joypad
Accessibilities: Free
75% of those who completed all levels do not pay
Accessibilities: Bite Size
Short sessions for you to play and kill time
Lots of Levels
A very long game
The Formula of Success = A*N
More Never Ending
Against your ideas of casual games, it is difficult!
24
The Formula of Success = A*N*C
Campfire Index = How Social It Is
The Formula of Success = A*N*C
The Aisle Effect
The True Definition of Social is
Qiotes from the team
PR Word of mouth
Feature by Apple
Facebook traffic
Ads Cross promotion
Saga: Marketing &. Branding
PC: Facebook App discovery mainly viral
(AppData 2012)
43%
19%
18%
10%
6%
4%
Friend Invite
Advertisement
Don’t Remember
Word of Mouth
Newsfeed
Other
0 0.1 0.2 0.3 0.4 0.5
Column1
Mobile: App discovery driven by App Stores
(Nielsen Q3 2011)
Over 50% of smart phone users are connected to Facebook
More than 500m of Facebook’s monthly users use mobile
Facebook Enable Cross-platform Viral User Acquisition
Facebook enables discoverability both on
canvas and mobileNotifications
News feed andTimeline
Bookmark
Ads
Next Challenge
What We Can Learn From <Candy Crush Saga>
In Short, Innovation Comes From
What is Viable in the Marketplace?
http://www.youtube.com/watch?v=Mi7BRsIzBuw
Easy to Pick-up
IF YOU NEED A TUTORIAL TO EXPLAIN YOUR GAME, THEN PERHAPS IT’S NOT REALLY CASUAL AND ACCESSIBLE TO THE MASS MARKET.
Think Differently
Jump Out from Comfort Zone
THIS BUSINESS IS ALL ABOUT RESHAPING AND CHALLENGING THE WAYS WE WORK. NO ONE CAN AFFORD TO STAY IN THEIR COMFORT ZONE FOR LONG.
Design to Monetize
As More Platforms as Possible
From Student Prototype to Commercial Game
Speaker : Ian Dallas
The Title
http://www.youtube.com/watch?v=VA6KMMhnJCQ http://www.youtube.com/watch?v=xFfteZaAXq4
Development
The Session
I
The Teacher
The Deal
Reason
Result
II
Skills
Fluency
And
II-2
II-3
II-4
II-5
II-6
III
III-1
III-2
III-3
III-4
III-5
III-6
Lessons
IV
Thank You! Any Question?