9 Rules of Small Business Website Design by a SAP HP fan - Vicente E. Garcia

Having a website isn’t just enough just to increase your sales or gain popularity; you have to make more efforts than that. If you are planning to have one, it is great but just make sure that it will be beneficial. Below are the rules you must know in your website design.

1. Make your site clean and simpleWhile it may be a great sign that you have so many interesting ideas for your site, maybe you should put it aside first. It’s tempting to fill your design with different colors, fonts, and images, but take into consideration that you are in the business. Even if you are products or services are used for enjoyment, do not overdo it.

2. Be concise to what you are offeringIt is not about having an empty site with just a full list of your products and services; it’s about focusing on the brand you want to portray that is easily recognizable. Too many graphics, fonts, and colors should be avoided.

3. Create a clear call-to-actionThe site should be fully utilized for your company’s growth so using subtle and indirect call-to-action is not an option. It is ok to post slogans such as “Order Now” or “Satisfaction Guaranteed!”

4. Have a clear content presentationIf providing a call-to-action is for your sales, having a clear content presentation will keep visitors (especially first-timers) interested. Especially in business, people should quickly understand what you offer for them to stay. Using content presentation can enhance how the visitors can comprehend well and increase readability.

5. Optimize the site to be mobile-friendlyAlmost all people around the world are now using their phones for checking out their social media accounts, emails and of course, the Internet. This is why it will be detrimental for your site if it is not optimized to be mobile-friendly.

6 Embrace the power of SEOKeep it in mind that no matter how sleek your website is, if it is not in front of the search engine results of Google or Bing, your investment and efforts will just be put into waste.

7. Provide GuidanceHave a clear navigation and helpful instruction for your site so that people can get where they want on your site.

8. Your message should be clearYou must have a clear and straightforward purpose for your business and it should be reflected in your site. This will help you to generate sales and attract potential customers.9. Keep your site updatedSo that your customers are updated as well, as simple as that.

Thanks for reading!