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astoryfirstAPPROACHtohuman-centered
DESIGN.
M O D E Sbehavior
nowwith
storydesign2015our
trendy fun in ux
waterfall
agile
fragile
UXlean
hybrid
BigD A T Aand analytics
journeymapping
designservice
firstcontent
firstmobile
but
designuser-centered?where’s the
where’d all the gopeople ?
in the design process
storyhumanthedon’t forget
humanitydon’t forget
in design
humancentered
storywhy ?
one
storiesare the way we understand
two
storytellers
we are all natural-born
mark twain
spalding grey
three
our stories
we can change the world with
four
we all have a simple choice
design
or be designed
jean-paul satre
we are our choices
we are our stories
we are
storiesliving
and by that i mean
both
we are
our storiesliving out
… and …
we
storiesliving, breathing
storydefine
story?what is
a is an account of imaginary or real people and events told for entertainment
storypurposefor experience design
to inform and guide the way we design
the way we can all begin to change the world
performance
play
andy kaufman
horatio caine
patricia moore
user researchgonzo
phenomenologicalresearch
personfirst
immersivemethodologies
M O D E Sbehavior
personaka ‘the user’
motivation
contextdevice
emotion
devicehow does the
influenceuserBEHAVIOR?
M O D E Sbehavior
let’s take a quick look at . . .
. . . an evolution of our devices
personaka ‘the user’
motivation
contextdevice
emotion
M O D E Sbehavior
DESIGNneeds to bemore
immersive
tactile
collaborative
real
social
fun
storyfirst.L I F E D E S I GN PH I L O SO PH Y
design
as designers we need to
develop personas as we
get more & more iterative
get out ofour own heads
leveragehuman stories
not as technical as AGILE
ordinary, everydaylanguage
iterate on everything
guide design
human storieswith
the bigger picture
THANKYOU
stay in [email protected] | @loususi @storyfirst |+ storyfirst.com + loususi.com
storyfirst.L I F E D E S I GN PH I L O SO PH Y
