design thinkingis

“There are two ways to extend a business. Take inventory of what you're

good at and extend out from your skills. Or determine what your

customers need and work backward, even if it requires learning new skills.

Kindle is an example of working backward.”

- Jeff Bezos

1995‘Regret minimization framework’

Invest in a innovative business model

the biggest bookstores and catalogs might offer 200,000 titles

An online company have no limits.

Amazon reached 200,000 titles in 2008.It now offers 420,000 books.( )

1999• Consistent architectureThe use of tabs and colors to categorize (krug, 2000)

• “One Click” buying option patentSimplifies the process and reflects the impulsive buying behaviour

2001

The first year of profit.The main reason was the cost reduction and the product

diversification (CDS, DVDS, toys and gifts)

2001

Strengths:Agregates, filters and connect.

Weakenesses:Bad content reviews.

According to James Marcus,A colaborative database needs maturation

WHY?

2003

Click to

Look inside!

“The Kindle is

the iPod of the books”

2007

“At Amazon.com, we believe that innovation has the power to change the world. As we strive to become Earth's most customer-centric company, we constantly look for new ways to innovate on behalf of our different customers.”

http://www.amazon.com/b/ref=gw_m_b_corpres?ie=UTF8&node=13786321

now

Costumer Centric | Sustainable

nowJandinger’s model for

“places of design thinking in organizational life”

1Design as a external

resource

2Design as part of the

organization

3Design as the core of

the organization

4Design integral to all

aspects of the organization

now

is design thinking.

1Design as a external

resource

2Design as part of the

organization

3Design as the core of

the organization

4Design integral to all

aspects of the organization

Thank you!