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A presentation I gave at the UK UXPA (@ukuxpa) #LeanUX event in October 2014 in London. This talk was a variation of my Rapid Product Design talk. I've added a few reflections on my experiences of trying to implement Lean UX principles in a new organisation. I took inspiration from Bill Scott's Lean UX Anti-Patterns to explain some of the problems we encountered. The other speakers were: Adrian Howard (@adrianh) from Quietstars who spoke about Lean Persona: http://www.slideshare.net/adrianh/lean-persona Andrew Godfrey (@tweet_godfrey) from Foolproof who spoke about adapting a Lean UX process and using Lean UX principles in an agency environment, with clients.
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Are you designing the right product?!Michele Ide-Smith | @micheleidesmith!UXPA, London, 16 October 2014
About me
• UX Designer and Manager!
• Co-organiser #SDinGov, #UXCam,
#UXScotland, #camusability!
• *Love* working in Agile and Lean teams!
• Agile since 2008
@micheleidesmith
Red Gate makes tooling for .NET, SQL and Oracle @micheleidesmith
agilemanifesto.org @micheleidesmith
Observing our customers working in context was tricky @micheleidesmith
“By the time the product is ! “Marketing that itself !ready, it will already have! improves peoples lives.”!established customers.”! ! Bob Gilbreath!Eric Ries @micheleidesmith
“We wanted to make sure we were getting customer feedback as we worked so that we were never working on anything that wasn’t valued by the customer.”!Nordstrom Innovation Lab @micheleidesmith
“if you’ve struggled to figure out how UX design can work in an Agile environment, Lean UX can help.” Jeff Gothelf, author of Lean UX
Principles we followed:!!• Continuous discovery!• Shared understanding!• GOOB (Get Out Of the Building)!• Externalising your work
@micheleidesmith
@micheleidesmith
What makes you visit an exhibition stand at a conference? @micheleidesmith
Hypothesis: Oracle Developers & DBAs need a better way to source control their database schemas !>70% interest – develop a tool a.s.a.p.!
@micheleidesmith
9 (mini) sprints, 3 days, 1 prototype@micheleidesmith
Making our processes transparent@micheleidesmith
25 feedback sessions with users@micheleidesmith
Easy to get feedback and quick to change
Paper prototyping
Rapid prototyping with paper@micheleidesmith
Feedback went directly into the HTML/CSS prototype, using Twitter Bootstrap @micheleidesmith
Helped build personas and a talking point!People returned to see the feedback throughout the conference @micheleidesmith
The Empathy Map helped us understand customer needs @micheleidesmith
We fixed pain points and learned about customer needs continuously @micheleidesmith
Sketching out processes and environments identified real-world scenarios and pain points
@micheleidesmith
It’s was all about communication…@micheleidesmith
…and collaboration@micheleidesmith
Surveys to test hypotheses @micheleidesmith
Releasing functionality early and getting feedback @micheleidesmith
@micheleidesmith
Testing the prototype
“Source Control for Oracle is a huge time saver… It doesn't remove the need to version control, but it takes the tedious steps out of the picture. I am blown away! “!Lewis Cunningham, Oracle ACE Director @micheleidesmith
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We worked collaboratively, as a ‘balanced’ team. @micheleidesmith
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We made great things happen!@micheleidesmith
October 2013 - I joined the University of Cambridge and Lean UX principles were introduced. @micheleidesmith
The team collaborated on user research and design @micheleidesmith
But I noticed a few things weren’t going so well…
@micheleidesmith
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Hat tip to @billwscott
Beware Lean UX anti-patterns!
@micheleidesmith
w w w. s l i d e s h a r e . n e t / b i l l w s c o t t /antipatterns-that-stifle-lean-ux-teams
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Too many cooks. Keep the team small to ensure collaboration and team focus. @micheleidesmith
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Tribalism. Boundaries between separate functions start to creep back into the team. @micheleidesmith
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Going dark. Sometimes you need to work alone. But not at the expense of team collaboration. @micheleidesmith
Questions?
Michele Ide-Smith!Design Team Manager!University of Cambridge!! @micheleidesmith
Thank you!
@micheleidesmith
Flickr User Image Credits !!Sarah & Mike: http://www.flickr.com/photos/sarahandmikeprobably/4266668689/ !Kevin.Cochran: http://www.flickr.com/photos/kevincochran/4276052636!Wonderlane: http://www.flickr.com/photos/wonderlane/2907868429!Prayitno: http://www.flickr.com/photos/34128007@N04/5279860498!Paigggeyy: http://www.flickr.com/photos/paigggeyy/5533236567!Lolly man: https://www.flickr.com/photos/lollyman/4424552903!Lolly man: https://www.flickr.com/photos/lollyman/4424553767!Notix: https://www.flickr.com/photos/notix/383037676!Kaptain Kobold: http://www.flickr.com/photos/kaptainkobold/5181464194!Nur Hussein https://www.flickr.com/photos/nhussein/3863456505!Dave Ware: https://www.flickr.com/photos/brickwares/3899001922!mac_filko: https://www.flickr.com/photos/mac_filko/5471039165!Chris: https://www.flickr.com/photos/oblongpictures/5250948891!
@micheleidesmith
