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JOHN COLLINS • SENIOR WRITER • ATLASSIAN • @JRC_COLLINS
Building Quality Experiences for Users in Any Language
#stc16 • @jrc_collins
#stc16 • @jrc_collins
Users can create their own social network records within the application, adding photos and geolocation mark, noting friends, putting the Huskies and commenting on other notes. R U S S I A N B L O G P O S T, V I A G O O G L E T R A N S L AT E
“
”#stc16 • @jrc_collins
#stc16 • @jrc_collins
Is this your content?
#stc16 • @jrc_collins
Of the global population
speak English as a first or second language
15%#stc16 • @jrc_collins
You’re failing your audience if you’re not concerned
about non-English readers.
#stc16 • @jrc_collins
How can we do better?
#stc16 • @jrc_collins
Some groundwork
© Oregon Husky – https://flic.kr/p/9jDEE | https://creativecommons.org/licenses/by-sa/2.0/
#stc16 • @jrc_collins
• Big cool statistic
• 2,569
• Add-Ons in Marketplace
The process of adapting internationalized software for a specific region or languageHTTP://EN.WIKIPEDIA.ORG/WIKI/INTERNATIONALIZATION_AND_LOCALIZATION
© Oregon Husky – https://flic.kr/p/9jDEE | https://creativecommons.org/licenses/by-sa/2.0/
Localization
#stc16 • @jrc_collins
• Big cool statistic
• 2,569
• Add-Ons in Marketplace
HTTP://WORDTRANS.COM/2013/06/TRANSCREATION-VS-TRANSLATION/
© Oregon Husky – https://flic.kr/p/9jDEE | https://creativecommons.org/licenses/by-sa/2.0/
A faithful and accurate adaptation of your text that basically says the same thing in another language.
Translation
#stc16 • @jrc_collins
• Big cool statistic
• 2,569
• Add-Ons in Marketplace
HTTP://WORDTRANS.COM/2013/06/TRANSCREATION-VS-TRANSLATION/
© Oregon Husky – https://flic.kr/p/9jDEE | https://creativecommons.org/licenses/by-sa/2.0/
An adaptation of your text with the goal of evoking the same reaction to your message from readers in another language.
Trancreation
#stc16 • @jrc_collins
˘˘˘
© Oregon Husky – https://flic.kr/p/9jDN1 | https://creativecommons.org/licenses/by-sa/2.0/
Lay a strong foundation
#stc16 • @jrc_collins
˘˘˘
© Oregon Husky – https://flic.kr/p/9jDN1 | https://creativecommons.org/licenses/by-sa/2.0/
Lay a strong foundation
#stc16 • @jrc_collins
˘˘˘
© Oregon Husky – https://flic.kr/p/9jDN1 | https://creativecommons.org/licenses/by-sa/2.0/
Lay a strong foundation•Establish relationships with translators/vendors
#stc16 • @jrc_collins
˘˘˘
© Oregon Husky – https://flic.kr/p/9jDN1 | https://creativecommons.org/licenses/by-sa/2.0/
Lay a strong foundation•Establish relationships with translators/vendors•Create style guides for each localization
#stc16 • @jrc_collins
˘˘˘
© Oregon Husky – https://flic.kr/p/9jDN1 | https://creativecommons.org/licenses/by-sa/2.0/
Lay a strong foundation•Establish relationships with translators/vendors•Create style guides for each localization
•Create localized glossaries
#stc16 • @jrc_collins
W
© Oregon Husky – https://flic.kr/p/9jFwW | https://creativecommons.org/licenses/by-sa/2.0/
Add quality content
#stc16 • @jrc_collins
Quality source content helps translators do a better job.
#stc16 • @jrc_collins
High quality content is automatically friendlier.
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Think like a translator
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Think like a translatorSTRUCTURE YOUR CONTENT WISELY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Watch your substitutions
STRUCTURE YOUR CONTENT WISELY
#stc16 • @jrc_collins
Use <product name> to be more awesome.
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Don’t concatenate text
STRUCTURE YOUR CONTENT WISELY
#stc16 • @jrc_collins
Click
#stc16 • @jrc_collins
ClickHelp+
#stc16 • @jrc_collins
ClickHelpto
++
#stc16 • @jrc_collins
ClickHelptoLearn more
+++
#stc16 • @jrc_collins
Click Help to Learn more
ClickHelptoLearn more
+++
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Re-use content
STRUCTURE YOUR CONTENT WISELY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
CHOOSE YOUR WORDS CAREFULLY
Think like a translator
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Use short, simple sentences
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Use consistent terminology
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Avoid synonyms, equivalents, and metonyms
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Foil homonyms
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Foil homonyms•Date
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Foil homonyms•Date•Engaged
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Foil homonyms•Date•Engaged•Leaves
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Foil homonyms•Date•Engaged•Leaves•Net
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Foil homonyms•Date•Engaged•Leaves•Net
•Point
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Foil homonyms•Date•Engaged•Leaves•Net
•Point•Right
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Foil homonyms•Date•Engaged•Leaves•Net
•Point•Right•Type
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Foil homonyms•Date•Engaged•Leaves•Net
•Point•Right•Type•Stalk
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Don’t bow to homographs
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Don’t bow to homographs•Read
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Don’t bow to homographs•Read•Minute
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Don’t bow to homographs•Read•Minute•Does
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Don’t bow to homographs•Read•Minute•Does•Wind
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Don’t bow to homographs•Read•Minute•Does•Wind
•Sow
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Don’t bow to homographs•Read•Minute•Does•Wind
•Sow•Row
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Don’t bow to homographs•Read•Minute•Does•Wind
•Sow•Row•Bow
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Don’t verb nounsor noun verbs
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Don’t verb nounsor noun verbs•Spend
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Don’t verb nounsor noun verbs•Spend•Ask
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Don’t verb nounsor noun verbs•Spend•Ask•Reveal
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Don’t verb nounsor noun verbs•Spend•Ask•Reveal
•Fail
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
W
© Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/
Don’t verb nounsor noun verbs•Spend•Ask•Reveal
•Fail•Invite
CHOOSE YOUR WORDS CAREFULLY
#stc16 • @jrc_collins
W
Your turn
#stc16 • @jrc_collins
{number} results
#stc16 • @jrc_collins
The <person> moved Friday’s game to Saturday due to inclement weather.
#stc16 • @jrc_collins
Signing up for our new notifications
is a cakewalk!
#stc16 • @jrc_collins
˘˘˘
© Oregon Husky – https://flic.kr/p/agKR6 | https://creativecommons.org/licenses/by-sa/2.0/
Done?#stc16 • @jrc_collins
What about localization?
Avoid casual language, dude
Jokes don’t usually translate.
Avoid idioms like the plagueIdioms don’t translate, either.
Avoid humor
Some cultures value formality.
#stc16 • @jrc_collins
“with a wink”
© Darren D– https://flic.kr/p/4rqPzP | https://creativecommons.org/licenses/by/2.0/
#stc16 • @jrc_collins
Friendly English&
Successful Localization
#stc16 • @jrc_collins
#stc16 • @jrc_collins
Remember transcreation?
#stc16 • @jrc_collins
˘˘˘
© Oregon Husky – https://flic.kr/p/agKR6 | https://creativecommons.org/licenses/by-sa/2.0/
Done?#stc16 • @jrc_collins
˘˘˘
© Oregon Husky – https://flic.kr/p/agKR6 | https://creativecommons.org/licenses/by-sa/2.0/
Done? No.#stc16 • @jrc_collins
http://www.elitereaders.com/wp-content/uploads/2015/09/funny-cropped-photos-7.jpg
Something’s missing …
#stc16 • @jrc_collins
http://www.elitereaders.com/wp-content/uploads/2015/09/funny-cropped-photos-7.jpg
… context#stc16 • @jrc_collins
© Oregon Husky – https://flic.kr/p/agKR6 | https://creativecommons.org/licenses/by-sa/2.0/
Localization kitREFERENCE INFO
#stc16 • @jrc_collins
© Oregon Husky – https://flic.kr/p/agKR6 | https://creativecommons.org/licenses/by-sa/2.0/
Localization kitREFERENCE INFO
#stc16 • @jrc_collins
© Oregon Husky – https://flic.kr/p/agKR6 | https://creativecommons.org/licenses/by-sa/2.0/
SOURCE FILESLocalization kit
#stc16 • @jrc_collins
© Oregon Husky – https://flic.kr/p/agKR6 | https://creativecommons.org/licenses/by-sa/2.0/
HANDOFF SHEETLocalization kit
#stc16 • @jrc_collins
W
© Oregon Husky – https://flic.kr/p/487RqS | https://creativecommons.org/licenses/by-sa/2.0/
You’re done!#stc16 • @jrc_collins
Questions?
#stc16 • @jrc_collins
Thank you!
JOHN COLLINS • SENIOR WRITER • ATLASSIAN • @JRC_COLLINS