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Howʼd You Solve It? A case to solve for the panelists of Seeing Tomorrowʼs Services: A Panel on Service Design March 17, 2009 at Adaptive Path For more information see: http://upcoming.yahoo.com/event/1768041

Business Case for 'Seeing Tomorrow's Services' Panel

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I'm asking the panelists of Seeing Tomorrow's Services to tell us how they'd plan and design for a new service. I'm providing them with this simple business case, and asking each to pitch how they'd shape this service.

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Page 1: Business Case for 'Seeing Tomorrow's Services' Panel

Howʼd You Solve It?

A case to solve for the panelists ofSeeing Tomorrowʼs Services:A Panel on Service Design

March 17, 2009 at Adaptive PathFor more information see:http://upcoming.yahoo.com/event/1768041

Page 2: Business Case for 'Seeing Tomorrow's Services' Panel

William Watt Electricians is a Bay Area company providing basic repairs,installations, and troubleshooting for residential and small business customers.

Photo by I See Modern Britain, http://www.flickr.com/photos/27128437@N07/2534505446/

Page 3: Business Case for 'Seeing Tomorrow's Services' Panel

Out of two offices they dispatch their team of two dozen electricians to serviceemergency calls, perform commissioned projects, and provide quotes. Givenbroader economic trends, William Watt is interested in moving into…Photo by Editor B, http://www.flickr.com/photos/editor/320670284/

Page 4: Business Case for 'Seeing Tomorrow's Services' Panel

…the growing green market to help homes become more energy efficient. Theirpotential new offerings might include efficiency assessments, instillations of moreefficient equipment, and suggestions for improvements.Photo by mjmonty, http://www.flickr.com/photos/36295747@N00/1519998876/

Page 5: Business Case for 'Seeing Tomorrow's Services' Panel

Youʼve been brought in to advise William Watt Electricians on howthey should approach the development of this new service.

➜ How would you approach the problem?➜ And why is this the right approach?