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VILLE VIVANTE presented by Interactive Things How can we bring mobile data to life?

Christoph Schmid - Visualizing urban flows with mobile data

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The speech describes how the huge quantity of data generated by mobile phones can be employed to visualize human urban flows. The case of Geneva

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Page 1: Christoph Schmid - Visualizing urban flows with mobile data

VILLE VIVANTE

presented by Interactive Things

How can we bring mobile data to life?

Page 2: Christoph Schmid - Visualizing urban flows with mobile data

presented by Interactive Things

THE VISION

01

2

Page 3: Christoph Schmid - Visualizing urban flows with mobile data

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INTERACTIVE THINGSUser Experience & Data Visualization Studio

Page 4: Christoph Schmid - Visualizing urban flows with mobile data

presented by Interactive Things 4

Data BaseAnonymized mobile data provided by Swisscom

Page 5: Christoph Schmid - Visualizing urban flows with mobile data

presented by Interactive Things 4

Data BaseAnonymized mobile data provided by Swisscom

Page 6: Christoph Schmid - Visualizing urban flows with mobile data

presented by Interactive Things 5

Data BaseRepresented in an artistic way

Page 7: Christoph Schmid - Visualizing urban flows with mobile data

presented by Interactive Things 5

Data BaseRepresented in an artistic way

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THE PROCESS

02

Page 9: Christoph Schmid - Visualizing urban flows with mobile data

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Find Personal Stories

Understand the Data

Make it Attractive

The ProcessSimplified in 3 Steps

Page 10: Christoph Schmid - Visualizing urban flows with mobile data

presented by Interactive Things

Data AnalysisTo understand the data, we use whatever tool is necessary

8

Page 11: Christoph Schmid - Visualizing urban flows with mobile data

presented by Interactive Things

Data AnalysisTo understand the data, we use whatever tool is necessary

8

Page 12: Christoph Schmid - Visualizing urban flows with mobile data

presented by Interactive Things

Data AnalysisTo understand the data, we use whatever tool is necessary

8

Page 13: Christoph Schmid - Visualizing urban flows with mobile data

presented by Interactive Things

Data AnalysisTo understand the data, we use whatever tool is necessary

8

Page 14: Christoph Schmid - Visualizing urban flows with mobile data

presented by Interactive Things

Data AnalysisTo understand the data, we use whatever tool is necessary

8

Page 15: Christoph Schmid - Visualizing urban flows with mobile data

presented by Interactive Things 9

~200’000

Hand Overs per Day

~2’000’000

Calls per Day

Cell Position

Provided DataAnonymous Mobile-Usage Data of One Week

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StorytellingTransform the Data in Stories

Page 17: Christoph Schmid - Visualizing urban flows with mobile data

Visual DNAHow does the Visualization look like

Page 18: Christoph Schmid - Visualizing urban flows with mobile data

presented by Interactive Things 12

Visualization PatternsConvey growth, interaction, dynamics, ebb and flow.

Page 19: Christoph Schmid - Visualizing urban flows with mobile data

presented by Interactive Things

Scale of Abstraction-

13

SpecificAbstract

Page 20: Christoph Schmid - Visualizing urban flows with mobile data

presented by Interactive Things

Scale of Abstraction-

13

SpecificAbstract

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21:33

SUN

SAT

FRI

THU

WED

TUE

MON

MONDAY

22:10MONDAY

22:10 22:10

MON

TUESAT

WED

SUN

THU

FRI

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

22:10

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

22:10

MON TUE WED THU FRI SAT SUN

13:50 21:30 22:10

Timeline-

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THE OUTCOME

03

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Design StrategyOur two Principles

Provide insights through stoytelling

Get attention through emotions

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Communication PrinciplesGet attention through emotions and provide insights

Projection Posters

Abstract Specific

Page 27: Christoph Schmid - Visualizing urban flows with mobile data
Page 28: Christoph Schmid - Visualizing urban flows with mobile data
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Page 30: Christoph Schmid - Visualizing urban flows with mobile data

presented by Interactive Things 22

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presented by Interactive Things 23

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More Information-

villevivante.ch datavisualization.ch

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presented by Interactive Things 27

Many thanks!Don’t hesitate to get in touch

Email [email protected] http://interactivethings.comTwitter @ixt