Design Sprint Workshop

Design Sprint Workshop

Chris Tucker

HELLO my name is

problem solving addict

project manager

design sprint facilitator [email protected]

mailto:[email protected]

Challenge 1 High five everyone in the room.

IN 60 SECONDS

Challenge 2 Make everyone happy.

IN 60 SECONDS

YOU ARE HERE

YOU WANT TO BE HEREMAKE EVERYONE HAPPY

HIGH-FIVE EVERYONE

DESIGN PROBLEM ENGINEERING PROBLEM

talk do talk

8:45 11:45

Agenda

○Write BIG and with a Sharpie/marker

○Everybody participates

○All voices equal

○Be timely

○Be comfortable

○Have fun!

Rules of Conduct

DS101

A Design Sprint is a flexible design framework that increases the chances of making something people want.

What is a Design Sprint?

Design Sprint Approach

UNDERSTANDClarify and focus on the

problem to solve

DIVERGEGenerate solutions to the

identified problem

CONVERGESelect which solutions are

best to move forward

BUILDCreate a low-cost prototype to test with potential users

TESTTest the prototype with

users and debrief

✓

X

?

Make Things People Want

Make People Want

Things>

(or Need)

Design Sprint

SCIENTIFIC METHOD

DESIGN PROCESS

AGILE PHILOSOPHY

Rigorous

Experimental

Hypothesis Driven

Continuous Improvement

Collaborative

Responsive

Human Centered

Creative

Divergent

DESIRABILITY FEASIBILITY PROFITABILITY

we can createthey’ll pay enough for

thi$$$$

DESIGN SPRINTS WORK BEST AT DETERMINING DESIRABILITY

t h i sthissomebody wants

BIG (SOMETIMES SCARY) IDEAS ARE BEST FOR TESTING IN DESIGN SPRINTS

DATA CAN BE USEFUL BUT OFTEN TIMES ONLY LOOKS BACK AND DOESN’T TELL THE WHOLE STORY

EVIDENCE-BASED DECISION MAKING OVER HIGHEST PAID PERSON’S OPINION

DESIGN SPRINTS ARE ALL ABOUT ANSWERS. PROTOTYPES ARE MADE BUT ARE USUALLY DESTROYED AFTERWARDS.

When you skip steps or pace it out, insights get shallow, ideas get dim, and momentum is lost.

FIVE CONSECUTIVE DAYS ALLOWS FOR FOCUS AND DEPTH

If your job can survive a 5-day vacation, it will thrive after a 5-day Design Sprint! *

Importance of Time

Who should be in the room?

The best information comes from the least likely characters.

ORGANIZATIONAL DIVERSITY IS KEY}

Start with Context

We can work with your team to make sure you’ve got enough information to hit the ground running. Data can be collected from (potential) user interviews and market data.

PRE-SPRINT RESEARCH IS IMPORTANT

Questions?

Southwest Airlines has found that customer satisfaction is significantly higher on flights leaving from top rated airports like Phoenix or Portland. Boston is ranked 18 out of 30 (best to worst).

Southwest has hired the fresh tilled soil extension team (you!) to create fresh new ideas for improving the experience of flying out of Boston Logan, from the moment passengers leave their home/ hotel to the moment the plane takes off.

Their hypothesis is that if a passenger is already unhappy from the pre-flight experience, it is more difficult for them to achieve high satisfaction rating.

Team Challenge

Day 1: Understand

Who are you designing for? What is know vs. a guess?

What is the problem?

to identify riskiest assumptions to focus on for the remainder of the design sprint

Assumption Storming

PURPOSE OUTPUT

INSTRUCTIONS

1. On your own, write down what you know or think you know about the topic (one idea per post-it)

2. Place onto quadrant: importance vs. confidence

3. As a group, discuss overlapping assumptions and placement

IMPORTANCE

CO

NFI

DEN

CE

10 minutes

to compose a better understanding of who the stakeholders is and what compels them

Empathy Mapping

1. As a group, fill in content for the following sections of your empathy map: ○ think (+/-) ○ feel

PURPOSE OUTPUT

INSTRUCTIONS

○ says ○ see ○ need/frustration

10 minutes

PERSONA

JOURNEY MAP

to define the root problems we will ideate upon and work to solve through the rest of the sprint

Problem Statement

PURPOSE OUTPUT

5 minutes

INSTRUCTIONS1. On your own, write down your answer the question:

What are we trying to solve for?

2. Share and categorize the problem statements by theme

3. Explore and discuss how different themes might connect

(PROBLEM STATEMENT HERE)

Title (H1)

Problem Solution

Water on the floor Mop

WHY? Leaky pipe Fix pipe

WHY? Too much pressure Lower pressure

WHY? Pressure regulator Replace regulator

WHY? Maintenance schedule More frequent inspection

PROBLEM

Day 2: Diverge

How many different ideas can we create?

to further clarify what your users are trying to accomplish

Job Stories

PURPOSE OUTPUT

1. On your own, select a top need from your Empathy Map (usually from your Journey Map)

2. Fill in the blanks to the statement below to create a job story for your chosen need

○ When ____________, I want to ___________________, so that ______________.

3. As a group, share and discuss job statements

INSTRUCTIONS

(situation) (motivation or desire)

(outcome)

WHEN_______ I WANT______ SO THAT____








5 minutes

1. Fold a piece of paper into 6 boxes (2 x 3)

2. Draw a different idea of how to solve for your job story in each box (60 seconds per box!)

3. As a group, share, post on a wall, and note interesting ideas

to produce many possible solutions for a single pain point

Six-Ups

PURPOSE OUTPUT

INSTRUCTIONS

It doesn't have to be pretty, just get the ideas out in sketches and even a few words. And no screens, we’re not wire framing yet.

10 minutes

Generate More IdeasInspiration

What are your favorite solutions/experiences?

Bi-pass

Is there a way to eliminate the situation before it happens?

Socio Environmental

What are some loosely related issues that are underserved?

Go To The Impossible

How would you use magic to solve this?

STORYBOARDS

to determine top ideas for testing

$100 Test

PURPOSE OUTPUT

1. Each participant gets “$100”

2. On your own, invest “$” on assumptions that are critical and need validation (minimum $5 increments)

3. Tally the “$” totals

4. Determine winning idea

INSTRUCTIONS$ $

$

$

$

$

$

$

$

$ VOTE

Day 3: Converge

Which idea is best to test?

tough on people

*ideas

to visualize individual interpretations of possible solutions

Individual Sketching

PURPOSE OUTPUT

1. Either on the whiteboard or on large post-its, draw a picture of what your version of a possible solution looks like

2. The goal is that others will understand your solution without too much explanation so don’t shy away from providing detail and context

INSTRUCTIONS

30-60 minutes

NOW you get to wireframe. Finally!

to receive unfiltered feedback on first draft sketches

Ritual Discent

PURPOSE OUTPUT

1. Select a participant to present their sketch (2 minutes only!)

○ No comments or questions from the group

2. Group mates provide critical feedback (3 minutes only!)

○ Presenter turns around and takes notes (listening only - cannot respond)

3. Presenter responds to the group with “Thank You”

4. Repeat until everyone has presented and received feedback

INSTRUCTIONS

5 minutes per presenter

THEY LIKED…

THIS WAS UNCLEAR…

THIS COULD USE SOME LOVE…

Types of Feedback

REACTIVE DIRECTIVE CRITIQUE

Types of Feedback


Oh my, that is horrible! A drunken parakeet could

do better.

That’s great, I love it!!

Types of Feedback


You should have…

I would have…

Types of Feedback


If this objective is to make users consider their bank

balance…

Tell me where you are in your design process..

..Isn’t effective because it’ll get lost

Day 4: Prototype

Create a sharable version of your idea.

to define how your team will test critical assumptions during the Test phase

Assumption Matching

PURPOSE OUTPUT

1. Select 3 relevant assumptions

2. For each define:

○ TEST question - how you will test to determine if the assumption is valid or not

○ VALID IF - success criteria that determines if the assumption is valid

INSTRUCTIONS

60 minutes

ASSUMPTIONS TEST ? VALID IF

PRE-PROTO QUESTIONS to understand testers’ current habits and pain points (unbiased)

ACTIONS tasks you want the user to attempt to complete (connected to a feature)

POST-PROTO QUESTIONS to understand testers’ impression and applicability of the prototype (wrap-up)

1

2

3

Types of Prototypes

PHYSICAL DIGITAL SERVICE

Interactive model

Lanscape model

Experience diorama

photo credit: Field Innovation Team

Types of Prototypes

PHYSICAL DIGITAL SERVICE

Paper flip chart

Interactive sketches

Interactive static screens

Video

65

Lo

Hi

Interactive

Fide

lity

Hi

https://youtu.be/-SOeMA3DUEs

Types of Prototypes

PHYSICAL SERVICEDIGITAL

Concept Model

Scenario

Role-Playing

Physical Model

Day 5: Test

Get (in)validation.

CAPTURE

DETERMINE RESULTS

Interviewing 101

○ Let them describe what they see. DON’T explain.

○ Embrace awkward silence. Let them break before you do.

○ It’s not about you. This is not a promotional opportunity.

○ Be interested, not interesting.

○ Wear a poker face. Don’t express emotion to responses.

Listening Principles

○ Ask open ended questions; never yes/no.

Would you use this?

Can you tell me a scenario in which you might use this?

What, if anything, might prompt you to use this?

How frequently, if ever, do you think you might use this?

○ Keep asking “Why?”. Don’t settle for vague answers.

Speaking Principles

PRE-PROTO QUESTIONS to understand testers’ current habits and pain points (unbiased)

ACTIONS tasks you want the user to attempt to complete (connected to a feature)

POST-PROTO QUESTIONS to understand testers’ impression and applicability of the prototype (wrap-up)

1

2

3

After the Design Sprint

X ?IT WORKED! INVALIDATED

UNANSWERED QUESTIONS

First Possible Outcome

Assumptions

Prototype

Test

Learn

X ?VALIDATED


Second Possible Outcome

IT DOESN’T WORK?

DON’T PANICYOU JUST SAVED TIME, FACE, MONEY

?VALIDATED


Third Possible Outcome

XINVALIDATED

What is right?*Who

What is right?the timing

}}}DESIGN SPRINT INTERVALS

AGILE DEVELOPMENT

WEEK 1Refine

Build

Test

WEEK 2Refine

Build

Test

WEEK 3Refine

Build

Test

WEEK 4Refine

Build

Test

WEEK nUnderstand

Diverge

Prototype

Test

Converge

freshtilledsoil.com/blog

http://freshtilledsoil.com/blog

Hopes & Fears Goal & Anti-Goal

Who / Do Persona Design

User Journey Map Experience Map

Problem Reframe Daily Retrospective

Pitch Practice Parking Lot Job-Stories

Challenge Map Mind Map

Silent Critique $100 Test

Service Blueprint Sprint Debrief

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“The wisdom that you get from understanding a customer’s pain, is never something you need to backpedal on, it’s never something that you pivot on.

That’s irrefutable knowledge.”

David E. Weekly GOOGLE