For entrepreneursDesign Thinking

Arun Pattnaik

What is

Design? StyleLayoutsColors

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It is

a process by which an artifact is brought into existence.

What isDesign Thinking?

Nah, It’s not the same as design.

Design thinking is a creative process based around the “building up” of ideas.

Wikipedia

BS ;)

It's a mindset of combining

creative and

analytical thinking and applying it towards solving a specific problem

Design Thinking combines creative and analytical thinking

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Design Thinking

Design

Business

Engineering

Marketing

It’s both Abductive &

Deductive

Yesterday Today TomorrowExperiences Imagination

Stories Possibilities

Patterns Stories

Observations Uncertainty

Thenwhat is

INNOVATION

It’s a byproduct of Design Thinking

It’s being comfortable going forward in a state of uncertaintyIt's believing that the best solutions are yet to be foundIt’s the willingness to fail early and fail often.

Unfortunately

That’s NOT what we learn at school!

Mistakes are punished. Failure is not tolerated. Mistakes are learning Experiences. Failure breeds success. Given the questions; find the right answers. Ask great questions; find the best answers.

What

makes a good

Design Thinker?An observing eye and a constant sense of wonder. A questioning mindset that goes beyond the obvious. The willingness to experiment and build.

HardwiringOur brain is NOT hardwired

to pay attention to multiple things at once.

Multitasking-XStoryboarding-√

The

biggest obstacle to change is NOT your

competition, it's the way you currently do things.

Build quick prototypes.

Iterate quickly

Merely making things that work (badly) isn't enough. And if you can't do it right there are other people all over the world who can and want to and

eventually will!

Design thinking is NOT about the product,

it's about people! Its the age of user experience.

+ve emotional experience

Design thinking Experience Innovation

Discourage rigid roles

“This looks exciting and scary

Let’s do it!”

The most inspiring quote from a founder I’ve worked with.

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Arun PattnaikBased on Amir’s Design Thinking for Startups.

Cheers!