Designing for People you didn’t know existed

Kayla J Heffernan | UX Designer

Kayla Heffernan

UX Designer @ SEEK & PhD Candidate

@kaylajheffernan

You are not the user

So how do you design for people you might not know exist?

Gender ! = Sex

@kaylajheffernan

There are > 2 genders

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People have families different from yours

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People have relationships different from yours

@kaylajheffernan

Women can be doctors

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People wear things you don’t

@kaylajheffernan

I is a valid surname

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Joe is also a valid name

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Deaf people have a language

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People can have > 1 ‘impairment’

@kaylajheffernan

Okay, you probably knew most of these people exist

Discovering & remembering to design for people outside your umwelt*.

* The world as it is experienced by a particular organism

Stop & think about inclusive design

Get out there and meet different people

Pay attention to tweetavists

#Everydaysexism#queeringgender#equalrights

sWhen in doubtRule 34

Thank you