Digital innovation and human-centered design - 032016

Imagine Better:

Human-Centered Design

Workshop

Digital Innovation Class, March 21-26, 2016

Dr. Michelle Ferrier Associate Dean for Innovation

Our Agenda

• Entrepreneurship: Why I Care

• Human-Centered Design Principles: Introduction

• HCD/Design Thinking Practices

• Next Steps: Business Model Canvas

Innovation Activities What was it?

BBS/Fax on Demand (Intrapreneur)

Early technology adoption with members

NEAOnline (Intrapreneur) Developed first web presence for National Education Association on AOL

SimSchool (Intrapreneur) Development of school system simulation at NEA

Education Insider (Entrepreneur) Magazine startup for parents of school-aged children

EHCWired.com (Intrapreneur) First independent online college news site; first online course at the college (2002).

Media Power Lunch (Entrepreneur)

Short, online learning for beginning journalists (MediaBistro predecessor)

Innovation Activities What was it?

Highlands Family (Entrepreneur) Hyperlocal, hybrid online/print news for families in Appalachia

CopyWash.com (Entrepreneur) Online copy editing services

Digital Identity/ReputationManagement (Entrepreneur)

Patent pending technology on managing identity from one platform

MyTopiaCafe.com (Intrapreneur) Online community for newspaper nonsubscribers

LocallyGrownNews.com(Entrepreneur)

Hyperlocal online news franchise

Media Deserts Project (Researcher)

Uses GIS technologies to make visible the media ecosystem.

TrollBusters Natural Language Processing and Positive Messaging System

Emerging Digital Media Sectors

• Experiential & Immersive Entertainment

• Modeling & Simulation (virtual worlds, augmented/mixed reality)

• Game Development & Publishing

• Motion Picture Creation (webisodes, animation, visual effects, audio/sound design)

• Pre-Vis/Visualization (data, mapping, architectural, bio-medical

Dr. Michelle Ferrier, Ohio University, @mediaghosts

Emerging Digital Media Sectors

• Mobile Media

• eLearning

• Interactive Marketing & Advertising (social media, online ads, in-game ad placement

• Content Aggregation & Distribution (niche portals)

• Internet A/V Content Distribution (streaming media)

• Web Content & Application Development

Dr. Michelle Ferrier, Ohio University, @mediaghosts

“Under Threat” International News Safety Institute, 2015

“Under Threat” International News Safety Institute, 2015

Online Harassment: 40% and growing

• Women publishers experience cyberbullyingon their sites.

• General news sites have struggled with moderating online commenting.

Women Live Online and That’s Where They Find Us

Women Journalists Are Targeted Online

Our Solution

What We Offer

• S.O.S. Team: Countering cyberattacks in real-time with online community support and positive messaging.

• RAID: Finding and outing trolls online and tracking where they operate using network analysis technologies and natural language processing.

• SUPPORT: Providing technical, legal services and psychological services; resources for publishers under denial of service attacks.

RAID: Community Clustering

Using a proprietary technology for network analysis developed by Ohio University students, we find and aggregate communities of trolls and identify who else is a subject of attack.

C.A.T.S.: Clustering Analysis and Targeting System, Ohio University

Our Goal: Fighting Hate with <3

TrollBusters provides just-in-time rescue services for women journalists, bloggers and publishers who experience online harassment.

We use our virtual S.O.S. team to send positive messages into online streams at the point of attack. We dilute the stings of trolls and other online pests to support you, your voice, your business and your reputation.

• Process Flow(High Level)

Student Skills and Knowledge

1. Construct and deliver a pitch.

2. Conduct market research.

3. Conduct audience analysis.

4. Understand the entrepreneurial landscape/startup culture.

5. Conduct a competitive analysis.

6. Create a minimum viable product.

7. Read, understand and create financial statements.

Ferrier, Michelle Barrett. “Media Entrepreneurship: Curriculum Development and Faculty Perceptions of What Students Should Know,” Journalism & Mass Communication Educator, Sept. 2013, Vol 68, Issue 3, p. 222.

The Design Process

Imagine Better

Intrapreneur

Entrepreneur

Innovating for People: Luma Institute

Human-Centered Design: The discipline of developing solutions in the service of people. Every story of a good innovation--whether it's a new product, a new service, a new business model or a new form of governance-- begins and ends with people. It starts with careful discernment of human needs, and concludes with solutions that meet or exceed personal expectations.

http://www.luma-institute.com/


The exercises we are using are:

• 1. Statement Starters

• 2. Visualize the Vote

• 3. Stakeholder Mapping

• 4. Creative Matrix

• 5. Demo: Importance/Difficulty Matrix

Clearly Define the Problem

You need to clearly define the problem. Who is experiencing the problem? Who else is involved? Where does the problem take place?

Statement Starters

• How might we…incentivize residents to create daily news and information?

• In what ways might we… use public spaces/art to share daily news and information?

Statement Starters

Visualize the Vote: Results

• What ideas rise overall in the imagination of the group? Why? What is appealing? Get feedback from group.

• Detail Vote (Use different color): What details were selected? What is it about the detail that is attractive? Is it a bud that could become its own idea?








Stakeholder Mapping

Stakeholder Mapping

Stakeholder Mapping

Stakeholder Mapping

Stakeholder Mapping: Results

• What are some of the “unusual suspects” you included in your map? Why?

• Look at other maps. Who do you see on other maps that aren’t on yours? Who has stakeholders that are alike?








Creative Matrix

• Give each participant a pen and sticky note pad.

• Ask them to ideate at the intersections of the grid.

• Write down one idea per sticky note.

• Start the clock. Limit time to 15-20 minutes.

• Draw pictures of the ideas.• Try to fill every cell on the

grid.• Tally number of ideas per

team. Reward quantity.




• 2. Dot Voting




Importance/Difficulty Matrix








Business Model Canvas

Resources

The Business Model Generation book by Alexander Osterwalder and Yves Pigneur. This book introduces students to the 9-square business model canvas and gives them a framework for presenting their ideas.

The Value Proposition Design book goes deeper into thinking about the problem statement and the value proposition that underlie successful ideas.

Resources

Innovating for People: LumaInstitute. Solutions that meet or exceed personal expectations.

http://www.luma-institute.com/

Entrepreneurial Journalism: How to Build What’s Next for News by Mark Briggs focuses on news innovations and the media landscape.

Thank You!• Dr. Michelle Ferrier

• [email protected]

• @mediaghosts

• www.troll-busters.com

• @yoursosteam

http://www.troll-busters.com