DRIVE 2017 | 26 October - CIRCULAR DESIGN - Let It Flow

DRIVE presentation – ‘Products that Flow’ - 26-10-2017

Moderator Let it Flow breakout session

INGEBORG GORT-DUURKOOPworks at Partners for Innovation since 2011. Her

personal goal is to contribute to closing the plastic

loop. She works on supply chains projects where

different stakeholders collaborate on circular products

and business models and she is published:

Guidelines Designing with Recycled Plastics

(2015).


Let if Flow breakout session

Program

• Framework Products that Flow – Siem Haffmans

• Case 1: reusable cup for festivals – Laura van de Voort

• Case 2: biobased festival poncho – Gwen Aartsma

• Case 3: renting festival tents – Geert Naudts

• Discussion with audience and expert panel

• Wrap up


PRODUCTS THAT FLOWSiem Haffmans – Partners for Innovation


What

CIRCO

• Helps businesses move forward withdeveloping circular products, services andbusiness models

• Teaches creative professionals aboutcircular design and their role as circularchange agents

• Shares experiences, visions and insightswith an extensive community


In 2014 Conny Bakker, Marcel den Hollander, Ed van Hinte and Yvo Zijlstra published the book “Products that Last”.

An unique and interesting book that gives insight in different circular business cases and design strategies that one can apply to create circular products and services.

Products that Last



Products that Last

The five business model archetypes range from being primarily about product to being primarily about service.

1. The classic long-life model

2. The hybrid model

3. The gap-exploiter model

4. The access model

5. The performance model

_________________________________________________________

Do they also work for consumables, packaging and materials, or do we need extra business models and design strategies?


Products that Flow

Circular Design Strategies for Fast Moving Consumer Goods

#1 #2 #3 #4

System Product

Materials


1. Rethink: Fundamental Redesign

Without fundamental redesign and innovation, about 30% of (plastic) packaging will never bereused or recycled.


2. Reuse

For at least 20% of (plastic) packaging, reuse provides an economically attractive opportunity.


Product and packaging design has a direct and significant impact on the economics of collection, sorting and recycling.

3. Recycle (technosphere)


Biobased materials can be used to replace fossil and scarce resources and biodegradable materials can be used if recycling is not a feasible option.

4. Renew (biosphere)

Fossil based

Biobased

Recycling Biodegradable


“Let it Flow”

#1 #2 #3 #4

System Product

Materials


JOIN US!

[email protected]

www.CIRCOnl.nl

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Twitter @CIRCOnl

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Linkedingroup CIRCOnl

CIRCO is a partner of Nederland

Circulair! Circularondernemen.nl

HARDCUPS

FOR MORE INFORMATION:

[email protected]

mailto:[email protected]

Cause

Free rain ponchos during rain

Problem

Fossile fuel:

Petroleum-based

CO2

Negative impact

on the environment

Solution

Biobased poncho made from sugar cane

CO2

60%

Market

Market

800 music festivals

a year

Market

23 million visitors

Market

2 million ponchos

on festivals only

Direct impact

~ 280.000 KG CO2

4

x

Broader goal

Awareness Change towards

renewable sources

Innovation

Innovations for

plastic

Recycle

options

Sustainable

shipping

The production chain

Production

granulate

Recycling to

regranulate

Production

product

Distribution

Seperating

waste

How?

Production

granulate

Recycling to

regranulate

Production

product

Distribution

Seperating

waste

Thank [email protected]

+31 6 51 67 65 15www.natr.nl

For more informationplease contactGeert Naudts:

[email protected]


Expert panel

Aaik Rodenburg Ruben Clement Laura van de Voort Gwen Aartsma Geert Naudts


1. Who is responsible for the waste that is being

created at festivals?

A. The Government

B. Festival Organiser

C. Festival Visitor

D. Producer of packaging/disposables

E. Designer

F. Other


2. What is the role of the designer in a supply chain?

The designer is responsible for:

A. the design, production and usability

B. the design, production, usability and end-of-life

C. the life cycle design but also a circular business model

D. managing the whole life cycle of the product

E. Other


3. What is the most important circular design strategy for festivals?

A. Rethink

B. Reuse

C. Recycle

D. Renew

E. Other


4. How can we accelerate the transition towards a circular economy for festivals?

A. Legislation (permits)

B. Inspiration (front runners / start ups)

C. Big companies (big impact)

D. Awareness consumers (market demand)

E. Cooperation with circular value chain

F. Image (story telling)

G. Other


5. As a designer, what do you need to become a circular change agent?

A. Broader networkB. TrainingC. I am already designing circular productsD. ToolsE. Other