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Insufficient credibility can completely undermine your marketing plan. People simply won't share content that they don’t think is credible. They know what they share with others will reflect on them and actually impacts their own credibility. Everybody knows how important their credibility is, but rarely do you see ideas about how to build it.
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Establishing Expert Website Credibility
● Insufficient credibility can completely undermine your marketing plan.
● People simply won't share content that they don’t think is credible.
● You will build credibility by indicating to the reader that you can actually be trusted.
● Everybody knows how important their credibility is, but rarely do you see ideas about how to build it.
Build Credibility
● You will build credibility by indicating to the reader that you can actually be trusted. ● The signals of trust might come from the author, the website,
or from the content itself.● Each signal will appeal to a different type of reader, in a
different context, but in the end, they will all come together to make credible content that can easily be shared.
To establish expert credibility
● you have to have knowledge that others don’t.People want to listen to experts that they can understand and trust.
● This is especially true when they are faced with trying to understand something complex or ambiguous, like new engineering, technology, advanced science, or even law.
● Instead of trying to fake knowledge that you don’t have, try to find experts and then incorporate their expertise into your post.
● Journalists have used this tactic for decades. ● Even journalists who might be experts in a particular field
will use quotations from other experts when they report in news and analysis pieces.
Citing sources
● Citing sources is another key to establishing your credibility.● It’s the most obvious way to back up your claims and for you
to gain trust. ● Citing a source is often as simple as just linking to the
particular webpage where you got your information.
• Write clearly and hire writers. Don't waste your time trying to create content. Even the most credible expert will have a hard time unless they can write clearly with native-level grammar.
• Put together author profiles, and use full names with images of the author. Build a full section about your company and be as specific as you can, avoiding vague statements about your site’s value.
• Design headlines that are easy to follow, and avoid cute or trick headlines about what the content will deliver.
• Be sure that you are consistent with surrounding articles. Jumbling topics and unrelated surrounding articles can make your site look inconsistent.
