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ESP Collective Research
!We find insights to inform and design services, products, and experiences.
Our multidisciplinary group of social scientists help our clients find opportunities and better understand the products and services they are delivering. !
Our actionable insights allow clients to find unmet needs, discover innovation areas, and better understand their customer’s relationship with their products. !
!!!!1(559) 549-3353www.helloESP.com | [email protected]
!!!!!How we get there
!2(559) 549-3353www.helloESP.com | [email protected]
Planning Immersion Insights Opportunities
~ 1 week ~ 2 weeks ~ 2 weeks ~ 1 week
Creating the plan that will drive results
Using ethnography to truly understand
Analyzing the data into insights and new ideas
Delivering results and innovative suggestions
We figure out who needs to be involved, what needs to be done, and where we need to drive breakthrough results !
We observe human behavior using ethnography, contextual interviews, and other activities to gain understanding.
Operation: synthesis and discover. Then we do it again, generating ideas that will match our insights.
Here is where we define key opportunities from our best informed ideas, insights. Then we inform new or reimagined products and services.
Hidden Solutions !Through ethnographic research and contextual interviews with your customers, we get to the core of their goals, beliefs, values, and needs. Deep in the research lies solutions and opportunities that shift thinking from exploitive and commodity based business to explorative and innovative outcomes that your customers have directly informed.
Insights for Success !The result from seeking deeper insight into what your customers really want and need are invaluable opportunities for innovation. Our actionable research informs the creation of new, reimagined, or validated experiences, services, and products for your business. With these solutions, you may even have a new direction altogether that wasn’t initially sought, but that is forever beneficial.
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