Salford City CollegeEccles Sixth Form CentreBTEC Extended Diploma in Creative Media ProductionUnit 4: Final Major Project Proposal Form

Media Format (film, documentary, motion graphics, photography, animation, graphic design etc)

I will be making an informative documentary style media package it will be a short documentary following grass roots sports and healthy living; it will combine both elements to make an informative yet fun and interactive video for people to watch to get more involved in sport but rugby league mainly.

Synopsis of Idea (content, narrative, genre)

I have split the content into two segments however they are both linked together I want to talk about healthy living and also grass roots sport (rugby league) , I will be speaking to both professional clubs and amateur in a way to gain perspective from both sides. I will be most of the film will be shot with a camera however there will be some bits shot with a phone as a way of trying show the difference between amateur and professional as I feel if I film in this way as well it should get the message across more clearly.

https://www.youtube.com/watch?v=5SVm4mDtZas

I aim to have a relaxed genre I don’t want it to be too heavy however I should be clear, informative and precise.

Target Audience? (demographic NOT age range) I am aiming this video at a wide audience the ethic behind the

video is that sport is for everyone and that it shouldn’t come at costMy demographic is D2 up to A1 the key focal point of my documentary is that it is inclusive to all it would be pointless to be promoting inclusivity but then to cut out certain people by targeting it at certain demographics.

I will be trying to keep the level of lexis at a standard level as so not to alienate any of my target audience.

How will your project meet the needs of your target audience? It will be promoting healthy living and increasing sports

participation this is the key point of the documentary and the people I will be aiming it at through all of my demographic will be people either interested in sport and people interested in rugby this way I can create a network of people who will watch the video and then hopefully start to get more involved in sport.

What production techniques will you use to realise your project?

I will be using adobe premiere to make it look fast and sleek I will be using cuts and fades to make it flow quickly

Salford City CollegeEccles Sixth Form CentreBTEC Extended Diploma in Creative Media ProductionUnit 4: Final Major Project Proposal Form